PROSPECTS AND OPPORTUNITIES
Consumer loyalty to maintain a robust demand for chocolate-based flavoured powder drinks
A slow, but positive on- and off-trade volume growth trajectory is projected for chocolate-based flavoured powder drinks over the forecast period. Chocolate-based flavoured powder drinks is already quite saturated, with strong, established brands like Nesquik in the category.
Malt-based hot drinks retain niche appeal
Malt-based hot drinks is expected to remain a niche category in Hungary, due to limited consumer awareness and a preference for more popular options like coffee, tea and chocolate-based flavoured powder drinks. The taste profile of malt-based beverages appeals to a small portion of consumers, particularly ones who seek out traditional or health-orientated products.
Nestlé Hungária is well placed to strengthen its leadership of other hot drinks
Over the forecast period, Nestlé Hungária is well placed to remain the clear leader in other hot drinks, with opportunities to strengthen its retail value share. The company’s well-established brands are the clear leaders in their respective categories in other hot drinks: Nesquik in chocolate-based flavoured powder drinks, and Ricoré (chicory) in “other” plant-based hot drinks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Hungary?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Hungary?
- What are the traditional preferences in Other Hot Drinks in Hungary? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Hungary?
- Which are the leading brands in Other Hot Drinks in Hungary?
- How are products distributed in Other Hot Drinks in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Hungary - Category analysis
KEY DATA FINDINGS
Other hot drinks remains highly sensitive to economic uncertainty
Starbucks Signature Chocolate adds dynamism to and opens up a new audience for chocolate-based flavoured powder drinks
Affordability over brand loyalty drives private label in other hot drinks
Consumer loyalty to maintain a robust demand for chocolate-based flavoured powder drinks
Malt-based hot drinks retain niche appeal
Nestlé Hungária is well placed to strengthen its leadership of other hot drinks
Hot Drinks in Hungary - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!