COMPETITIVE LANDSCAPE
Nestlé maintains dominance in other hot drinks with wide product portfolio
Nestlé continued to dominate other hot drinks in France through 2025, primarily driven by the success of its Ricoré and Nesquik brands. The company maintains its strong commitment to innovation and advertising, aligning its offerings with the growing consumer demand for healthier options.
Nutrial continues to expand its market presence
Although Nutrial, the owner of the Benco and Banania brands, continued to trail behind Nestlé in value share terms, the company demonstrated increased dynamism during 2024–2025, despite the ongoing decline in consumption of chocolate-based flavoured powder drinks. Nutrial successfully launched the Columbus brand from the coffee shop chain Columbus Café & Co, which quickly gained traction, particularly with its white chocolate variety and a premium offering featuring chocolate chips.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in France?
- To what extent are health considerations impacting consumption of Other Hot Drinks in France?
- What are the traditional preferences in Other Hot Drinks in France? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in France?
- Which are the leading brands in Other Hot Drinks in France?
- How are products distributed in Other Hot Drinks in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in France - Category analysis
KEY DATA FINDINGS
Other hot drinks remains challenged by rising prices and health concerns
Further price rises and unhealthy image reduce demand for other hot drinks
Positive performance by other plant-based hot drinks driven by nostalgia and health trends
Less time for breakfast, lactose intolerance and sugar concerns – the main threats for other hot drinks
New ingredients needed to shift consumer attitudes
Brands to focus on healthier options and local production
Nestlé maintains dominance in other hot drinks with wide product portfolio
Nutrial continues to expand its market presence
Grocery retailers dominate, supported by private label options
E-commerce offers alternative purchasing channel
Hot Drinks in France - Industry Overview
Price hikes continue to influence sales of hot drinks in France
KEY DATA FINDINGS
Mixed performance for hot drinks amid local challenges and rising prices
Coffee continues to drive overall sales of hot drinks in France
Consumers consider balancing value with quality
Health and wellness trends continue to influence purchasing decisions
Challenges remain but fresh coffee beans will remain dynamic
New launches in tea likely to spur competitors
Future development to be shaped by current trends and new opportunities
Nestlé France retains strong leadership with wide portfolio
Smaller players outperform leaders
Hypermarkets retains leadership while e-commerce makes further gains
Specialists retain appeal, especially through local coffee roasters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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