COMPETITIVE LANDSCAPE
Nestlé maintains leadership but loses volume share due to price pressures
Nestlé Slovensko sro was the leading company in 2025 in other hot drinks, supported by its flagship brand Granko, which remains the most recognisable and widely distributed cocoa powder brand in Slovakia. Nestlé’s strong marketing support, deep retail penetration and well-established consumer loyalty helped sustain its leading value position in a year of intense economic pressure.
Private label ranges outperform as price sensitivity reshapes competitive dynamics
Private label assortment was the most dynamic competitor in 2025 in absolute value terms. With unit prices of branded cocoa-style drinks rising sharply, consumers increasingly sought more affordable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Slovakia?
- What are the traditional preferences in Other Hot Drinks in Slovakia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Slovakia?
- Which are the leading brands in Other Hot Drinks in Slovakia?
- How are products distributed in Other Hot Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Slovakia - Category analysis
KEY DATA FINDINGS
Cocoa price shocks, sugar taxation and cautious consumers reshape category performance
Rising cocoa prices drive strong value growth despite pressure on household budgets
Flavoured powder drinks remain the most dynamic category in current value terms
Premiumisation and sustained high input prices underpin forecast category growth
Sustainability, quality expectations and digitalisation shape next-generation product strategies
Legislative pressures reinforce price growth and intensify consumer downtrading
Nestlé maintains leadership but loses volume share due to price pressures
Private label ranges outperform as price sensitivity reshapes competitive dynamics
Convenience stores remain key for habitual purchases but face pressure from value-focused formats
Supermarkets lead in growth thanks to strong promotions, broad assortments and loyalty integration
Hot Drinks in Slovakia - Industry Overview
Persistent cost pressures and shifting consumer priorities shape market behaviour
KEY DATA FINDINGS
Premium coffee culture persists despite restrained household budgets
Sugar taxation reshapes pricing, portfolios and demand dynamics
Gradual premiumisation and rising unit prices will define forecast performance
Health and sustainability trends accelerate portfolio innovation
Cross-border shopping and legislative uncertainty act as a drag on growth
Nestlé Slovensko retains leadership through strong promotions and broad distribution
Nestlé emerges as one of the most dynamic performers through sustainability commitments and strategic pricing
Supermarkets sustain their lead through assortment breadth and strong promotions
Discounters remain the fastest-growing channel as price sensitivity intensifies
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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