PROSPECTS AND OPPORTUNITIES
Innovation focuses on lower sugar levels and healthier attributes
Facing a declining demand, other hot drinks players should look to invest in new products and innovations that align with the rising health and wellness trend. The biggest challenge is encouraging consumption of other hot drinks above other drinks categories.
Private label will continue to grow as consumers look for affordable options
Consumers in Portugal will remain focused on value, opting for more affordable products despite anticipated improvements in purchasing power. As economic conditions continue to influence purchasing decisions, consumers are increasingly evaluating options based on the best quality-to-price ratio.
On-the-go formats rise as consumers demand convenience from other hot drinks
In addition to product innovation, packaging, and its functionality will play an increasing role in the purchasing decision across the next five years. On-the-go formats have been growing since the outbreak of COVID-19, and the trend will continue to rise, shaping product innovations and appealing to consumers throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Portugal?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Portugal?
- What are the traditional preferences in Other Hot Drinks in Portugal? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Portugal?
- Which are the leading brands in Other Hot Drinks in Portugal?
- How are products distributed in Other Hot Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Portugal - Category analysis
KEY DATA FINDINGS
Unit prices continue to rise, increasing private label consumption in 2024
Innovation offers health properties to drive sales in other hot drinks
Ready-to-drink products are challenging sales of other hot drinks
Innovation focuses on lower sugar levels and healthier attributes
Private label will continue to grow as consumers look for affordable options
On-the-go formats rise as consumers demand convenience from other hot drinks
Hot Drinks in Portugal - Industry Overview
Hot drinks in 2024: The big picture
2024 key trend
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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