COMPETITIVE LANDSCAPE
Nestlé retains clear lead
With a powerful product portfolio spanning all other hot drinks segments, Nestlé maintains a leading position, although it is losing share to private label players and key brand rivals. The company’s strong brands such as Pensal, Mokambo, Bolero, Brasa, and Nesquik ensure a strong presence across diverse consumer segments.
Novadelta - Comércio e Indústria de Cafés and private label see growth amid Increasingly competitive market
Private label players have continued to gain market share in 2025, supported by an increasingly diverse product offering and competitive unit pricing in a challenging economic environment. At the same time, Novadelta - Comércio e Indústria de Cafés SA stands out as its product portfolio expands under the Delta brand and the company capitalises on its well-established reputation and extensive distribution network in Portugal.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Portugal?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Portugal?
- What are the traditional preferences in Other Hot Drinks in Portugal? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Portugal?
- Which are the leading brands in Other Hot Drinks in Portugal?
- How are products distributed in Other Hot Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Portugal - Category analysis
KEY DATA FINDINGS
Other hot drinks hit by rising prices and the search for healthier products
Other hot drinks seeing value growth despite volume decline
Other plant-based hot drinks proving most resilient
Strong competition limits growth potential of other hot drinks
Technology developments set to drive innovation and enhance quality over the coming years
Wellness innovation and eco-friendly practices propel other hot drinks forward
Nestlé retains clear lead
Novadelta - Comércio e Indústria de Cafés and private label see growth amid Increasingly competitive market
Supermarkets remains the leading channel while e-commerce maintains as the fastest growing channel
E-commerce continues to grow strongly
Hot Drinks in Portugal - Industry Overview
Hot drinks expansion supported by health and wellness trend
KEY DATA FINDINGS
Growth despite challenges
Health and sustainability
Health and wellness to remain a key driver
Innovation needs to remain affordable
Expansion of foodservice sales
Nestlé Portugal remains the largest player in hot drinks despite increasing competition
Strong performance from private label
Supermarkets dominates retail sales of hot drinks
E-commerce expands strongly, while vending shows potential
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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