COMPETITIVE LANDSCAPE
Cooperativa Agricola de la Colonia Leibig gains further share to gain leadership of other hot drinks
In 2025, Cooperativa Agricola de la Colonia Leibig Ltda, with its flagship brand Yerba Mate Playadito, secured overall leadership of other hot drinks through significant value share growth. This success was largely attributed to its robust performance in other plant-based hot drinks, particularly yerba mate, where it surpassed Establecimiento Las Marías, a long-standing competitor known for its Taragüi, Unión, and Mañanita brands.
Marketing investment leads to significant share gain for La Cachuera
La Cachuera SA, a local company known for producing Amanda, one of the leading brands in yerba mate, emerged as the most dynamic player in 2025. The company made significant strides, moving from sixth to third position in value share terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Argentina?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Argentina?
- What are the traditional preferences in Other Hot Drinks in Argentina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Argentina?
- Which are the leading brands in Other Hot Drinks in Argentina?
- How are products distributed in Other Hot Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Argentina - Category analysis
KEY DATA FINDINGS
Improved performance by other drinks due to several factors
Rebound of other hot drinks driven by yerba mate in 2025
Cultural significance and health positioning support demand for yerba mate
Yerba mate’s mature profile is expected to lose ground to coffee and tea
Flavoured powder drinks to explore better-for-you offerings to address health trends
Cooperativa Agricola de la Colonia Leibig gains further share to gain leadership of other hot drinks
Marketing investment leads to significant share gain for La Cachuera
Supermarkets remains leading distribution channel for other hot drinks
E-commerce sales increase as players invest in digital platforms to expand reach
Hot Drinks in Argentina - Industry Overview
Mixed performance for hot drinks in Argentina
KEY DATA FINDINGS
Improving economic outlook but many consumers remain cautious with spending
Further price rises hinder stronger volume performance by some hot drinks
National drink yerba mate drives demand for other hot drinks
Coffee thrives in foodservice while still struggling via retail
Positive outlook in line with Argentina’s improving economy
Rise in health-conscious attitudes and labelling laws to inform new product development
Further weather fluctuations likely to present several threats
Nestlé Argentina retains lead of fairly consolidated competitive landscape
Local player records dynamic growth through marketing investment and retail expansion
Wide network of supermarkets drives distribution but small local grocers still appeal
Convenience of e-commerce drives further share gain
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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