PROSPECTS AND OPPORTUNITIES
Malt-based hot drinks players can help to alleviate India’s child malnutrition problem
Over the forecast period, other hot drinks is projected to see strong, if slowing, retail volume growth. Meanwhile, retail value (constant 2024 prices) sales are expected to continue to grow slowly in the early forecast period, before picking up to match the good growth rates in retail volume terms in the late forecast period.
Growing focus on the delicate balance between nutrition and palatability and the need for grounded marketing
The products of most leading other hot drinks brands, including popular choices like Cadbury Bournvita, Horlicks and Boost, incorporate added sugar. Cadbury Bournvita, for instance, contains 37.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in India?
- To what extent are health considerations impacting consumption of Other Hot Drinks in India?
- What are the traditional preferences in Other Hot Drinks in India? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in India?
- Which are the leading brands in Other Hot Drinks in India?
- How are products distributed in Other Hot Drinks in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in India - Category analysis
KEY DATA FINDINGS
A large young demographic underpins the popularity of malt-based hot drinks in India
Hindustan Unilever dominates the competitive landscape on the back of accessibility and brand/product line extensions
Demand for other hot drinks through e-commerce faces a setback
Malt-based hot drinks players can help to alleviate India’s child malnutrition problem
Growing focus on the delicate balance between nutrition and palatability and the need for grounded marketing
Hot Drinks in India - Industry Overview
Hot drinks in 2024: The big picture
2024 key trend
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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