COMPETITIVE LANDSCAPE
Nestlé leads other hot drinks through brand strength and strategic innovation
Nestlé Indonesia PT maintained its position as the leading company in other hot drinks in Indonesia in 2025 in retail value terms. This is primarily attributed to its powerful brand portfolio, which includes the highly recognised Dancow brand (covering both chocolate and non-chocolate-based flavoured powder drinks) and the popular Milo brand (the dominant player in malt-based hot drinks).
Targeted innovation powers Mayora’s growth in plant-based hot drinks
Mayora Indah Tbk PT was the most dynamic player in other hot drinks in Indonesia in 2025, driven by its strong value-for-money proposition, widespread availability, and commitment to innovation. The company’s flagship Energen brand continued to overwhelmingly dominate plant-based hot drinks, supported by a steady stream of product enhancements that cater to evolving consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Indonesia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Indonesia?
- What are the traditional preferences in Other Hot Drinks in Indonesia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Indonesia?
- Which are the leading brands in Other Hot Drinks in Indonesia?
- How are products distributed in Other Hot Drinks in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Indonesia - Category analysis
KEY DATA FINDINGS
Value growth amidst saturation, driven by youth focus and innovation
Price hikes and large young consumer group propel value growth for other hot drinks
New variants and child-centric strategies drive growth for other plant-based hot drinks
Value growth for other hot drinks amidst saturation, led by plant-based innovation
Child-centric innovation to drive the future of other hot drinks in Indonesia
Dual strategy of discounts and school engagement will aim to drive brand loyalty
Nestlé leads other hot drinks through brand strength and strategic innovation
Targeted innovation powers Mayora’s growth in plant-based hot drinks
Sachet sales and proximity to consumers cement lead of small local grocers
Retail e-commerce sees dynamic growth and reshapes hot drinks in Indonesia
Hot Drinks in Indonesia - Industry Overview
Price hikes and innovation drive value growth in hot drinks amidst channel shifts
KEY DATA FINDINGS
Price rises and innovation drive value growth in hot drinks
Price hikes drive coffee value sales, while tea finds volume growth in health and convenience
Growing matcha consumption impacts hot drinks, led by younger demographics
Value growth to be driven by price hikes and innovation amidst maturity
Hot drinks brands to blend promotions and education for enhanced loyalty
Electric motorcycle charging at convenience stores to fuel growth in hot drinks
Leaders in hot drinks navigate intensifying competition
Innovation and distribution important for the top performers in hot drinks
Sachet sales and local access drive growth for small local grocers in hot drinks
Value and variety drive the rise of retail e-commerce in hot drinks
Café culture and affordable options drive dynamic shifts in coffee in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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