PROSPECTS AND OPPORTUNITIES
Malt-based hot drinks will retain strong retail focus
In Indonesia’s other hot drinks market, malt-based hot drinks are distinctive for their retail dominance, contrasting with tea and coffee, which are witnessing stronger growth in foodservice. Consumers favour ready-to-drink (RTD) malt-based options for their convenience, perceiving them to be of comparable quality to granulated malt-based hot drinks.
Targeted advertising will be key for brands seeking to maintain market positioning
While advertising through television and social media will remain pivotal in boosting consumer awareness, crafting brand communication that deeply resonates with the target audience will be even more critical. Dancow, for example, has successfully positioned itself as a key player in flavoured powder drinks by leveraging family-oriented messaging aimed at older consumers.
Growing post-exercise breakfast culture could spur opportunities for savoury breakfast drinks
In the post-COVID era, the rise of sports communities across Indonesia has fostered a growing trend of socialising over breakfast after exercise. This emerging culture is particularly evident in local food markets and street food stalls, where Indonesians gather to enjoy their first meal of the day.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Indonesia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Indonesia?
- What are the traditional preferences in Other Hot Drinks in Indonesia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Indonesia?
- Which are the leading brands in Other Hot Drinks in Indonesia?
- How are products distributed in Other Hot Drinks in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Indonesia - Category analysis
KEY DATA FINDINGS
Malt-based hot drinks see contraction amidst shifting brand preferences
Energen solidifies its dominance in other plant-based hot drinks
Small local grocers remain key distribution channel
Malt-based hot drinks will retain strong retail focus
Targeted advertising will be key for brands seeking to maintain market positioning
Growing post-exercise breakfast culture could spur opportunities for savoury breakfast drinks
Hot Drinks in Indonesia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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