COMPETITIVE LANDSCAPE
Nestlé Nigeria Plc leads other hot drinks in 2025 due to Milo’s strong brand equity, visibility and distribution reach
Nestlé Nigeria Plc maintained its leadership position in other hot drinks in 2025 through the continued dominance of Milo, supported by strong marketing investment, widespread advertising, and a robust national distribution network. The brand’s long-standing reputation for quality and nutrition, reinforced by sponsorships and visibility in key consumer spaces, has cemented its role as a household staple.
Promasidor Nigeria Ltd is the most dynamic company in 2025 as Twisco expands rapidly across price-sensitive households
Promasidor Nigeria Ltd emerged as the most dynamic performer in 2025, driven by the strong growth of its Twisco chocolate-based flavoured powder drink. Twisco has gained traction due to its competitive pricing, wide availability in small sachet packs, and its range of appealing flavours fortified with vitamins and minerals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Nigeria?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Nigeria?
- What are the traditional preferences in Other Hot Drinks in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Nigeria?
- Which are the leading brands in Other Hot Drinks in Nigeria?
- How are products distributed in Other Hot Drinks in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Nigeria - Category analysis
KEY DATA FINDINGS
Other hot drinks stabilise as consumers adapt to high prices and seek affordable nutrition
Retail value sales of other hot drinks increase in 2025 as consumers adjust behaviour and shift to affordable formats
Chocolate-based flavoured powder drinks is the most dynamic category in 2025 as affordability and novelty attract consumers
Retail value sales of other hot drinks are expected to rise as population growth and economic stabilisation support demand
Innovation will focus on combination products, flavour expansion, and increased use of local cocoa sourcing
Nutrition-focused propositions will strengthen as health-conscious consumers seek added-value benefits
Nestlé Nigeria Plc leads other hot drinks in 2025 due to Milo’s strong brand equity, visibility and distribution reach
Promasidor Nigeria Ltd is the most dynamic company in 2025 as Twisco expands rapidly across price-sensitive households
Small local grocers remain the leading distribution channel due to accessibility and sachet-focused purchasing habits
Supermarkets are the most dynamic channel in 2025 as expanding chains improve access, range, and affordability
Hot Drinks in Nigeria - Industry Overview
Hot drinks navigate affordability pressures while essentiality and adaptability sustain demand
KEY DATA FINDINGS
Manufacturers prioritise affordability through smaller pack sizes and cost-saving mixes
Weak interest in premium wellness limits innovation and favours functional, affordable nutrition
Currency pressure constrains import-heavy categories while local tea and coffee players gain traction
Hot drinks set to benefit from population growth, economic improvement, and rising workplace consumption
Innovation and brand rejuvenation to accelerate as economic stability improves
Distribution expansion, digitalisation, and modern grocery growth will reshape market reach
Nestlé Nigeria strengthens its leadership through brand equity, distribution depth, and accessible innovation
Promasidor Nigeria emerges as the most dynamic player through aggressive affordability and flavour variety
Local players gain visibility as imported niche segments stagnate and consumers explore domestic alternatives
Small local grocers remain the leading distribution channel due to proximity and strong demand for small pack sizes
Supermarkets record the strongest dynamism as assortments expand and proximity improves
E-commerce experiences gradual adoption as consumers value convenience but still prefer physical shopping
Foodservice remains a small but steadily evolving channel as café culture expands and premium experiences gain relevance
On-trade outperforms off-trade in 2025 as affluent consumers sustain demand amid economic pressures
Retail remains the dominant channel as affordability, convenience, and daily consumption habits steer purchasing behaviour
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!