PROSPECTS AND OPPORTUNITIES
Solid growth potential amid economic recovery and population growth
Robust retail volume and constant value growth is anticipated in other hot drinks over the forecast period. As an essential staple drink that families enjoy on a daily basis, demand will be primarily driven by Nigeria’s rising population, particularly children who form part of the core consumer base for such drinks.
Chocolate-based flavoured powder drinks to perform best
Chocolate-based flavoured powder drinks is expected to perform well in other hot drinks in the upcoming years. Due to the lower penetration of these drinks in Nigeria the category has strong growth potential, although the traditional preference for malt-based brands such as Cadbury Bournvita and Milo will remain strong.
Malt-based hot drinks to recover well in line with economic improvement
Malt-based hot drinks is also expected to grow well as the economy recovers. Consumers are expected to remain loyal to this beverage, despite an increasing shift to chocolate-based flavoured powder drinks, due to this being seen as a more qualitative, tasty, and nutritious product, given the mix of malt and chocolate.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Nigeria?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Nigeria?
- What are the traditional preferences in Other Hot Drinks in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Nigeria?
- Which are the leading brands in Other Hot Drinks in Nigeria?
- How are products distributed in Other Hot Drinks in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Nigeria - Category analysis
KEY DATA FINDINGS
Other hot drinks impacted by weak economic conditions
Chocolate-based flavoured powder drinks perform well due to lower price
Milo maintains strong lead but faces growing competition
Solid growth potential amid economic recovery and population growth
Chocolate-based flavoured powder drinks to perform best
Malt-based hot drinks to recover well in line with economic improvement
Hot Drinks in Nigeria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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