Robust retail volume and constant value growth is anticipated in other hot drinks over the forecast period. As an essential staple drink that families enjoy on a daily basis, demand will be primarily driven by Nigeria’s rising population, particularly children who form part of the core consumer base for such drinks.
Chocolate-based flavoured powder drinks is expected to perform well in other hot drinks in the upcoming years. Due to the lower penetration of these drinks in Nigeria the category has strong growth potential, although the traditional preference for malt-based brands such as Cadbury Bournvita and Milo will remain strong.
Malt-based hot drinks is also expected to grow well as the economy recovers. Consumers are expected to remain loyal to this beverage, despite an increasing shift to chocolate-based flavoured powder drinks, due to this being seen as a more qualitative, tasty, and nutritious product, given the mix of malt and chocolate.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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