COMPETITIVE LANDSCAPE
Nestlé retains dominance of consolidated competitive landscape
In 2025, Nestlé Philippines Inc continued to assert its leadership within other hot drinks, largely driven by the sustained strength of its ubiquitous Milo brand. Milo maintains a commanding position within malt-based hot drinks, strategically leveraging its robust nutritional profile and deep-seated association with energy and active lifestyles.
Mayora Indah is a dynamic force in other hot drinks
Securing second position overall, Mayora Indah Tbk PT distinguished itself as the most dynamic player within other hot drinks in 2025. This impressive performance was largely underpinned by the robust growth and strategic positioning of its flagship Energen brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Philippines?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Philippines?
- What are the traditional preferences in Other Hot Drinks in Philippines? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Philippines?
- Which are the leading brands in Other Hot Drinks in Philippines?
- How are products distributed in Other Hot Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in the Philippines - Category analysis
KEY DATA FINDINGS
Other hot drinks: 2025 growth, drivers, and dynamics
Resilient demand for other hot drinks driven by malt-based options
Health trends drive strong growth for other plant-based hot drinks
Strategic partnerships and product development to fuel future growth
Campaigns will remain critical, particularly for brands targeting families and health-conscious consumers
Health trends set to remain a driver within other hot drinks
Nestlé retains dominance of consolidated competitive landscape
Mayora Indah is a dynamic force in other hot drinks
Supermarkets continues to dominate distribution of other hot drinks
Convenience drives online sales, albeit from low base
Hot Drinks in the Philippines - Industry Overview
Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
Strategic pricing and value initiatives
Nespresso and Mayora help drive developments in fresh ground coffee
Digital innovation is shaping hot drinks marketing in the Philippines
Investment fuels optimistic outlook for hot drinks in the local market
Supply chain challenges and strategic pricing
Health trends to be persistent driver of development within hot drinks
Nestlé Philippines retains lead of consolidated competitive landscape
Dominance of small local grocers driven by proximity and affordability
Convenience and online exclusives drive growth via e-commerce
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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