PROSPECTS AND OPPORTUNITIES
Yerba mate faces intensifying competition from health-focused tea
The maturity of yerba mate as a category is expected to lead to declining retail volume sales over the forecast period, as consumer preferences gradually shift towards health-oriented options such as fruit/herbal teas and green tea. As the economic environment stabilises, the appeal of premium yerba mate variants distributed through health stores is likely to increase.
Innovation drives sustained growth in flavoured powder drinks
Flavoured powder drinks, particularly chocolate-based options, are forecast to maintain positive growth trajectories, supported by product innovation and targeted marketing. As parents continue to encourage milk consumption among children, the introduction of reduced-sugar variants and beverages incorporating natural ingredients will play a pivotal role in sustaining demand.
On-trade sales regain momentum with consumer activity resurgence
On-trade sales of other hot drinks have experienced a steady resurgence following the disruptions of the COVID-19 pandemic, which significantly impacted foodservice establishments in 2020. By 2022, volume sales in the foodservice sector had returned to pre-pandemic levels, and this recovery has continued through 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Uruguay?
- What are the traditional preferences in Other Hot Drinks in Uruguay? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Uruguay?
- Which are the leading brands in Other Hot Drinks in Uruguay?
- How are products distributed in Other Hot Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Uruguay - Category analysis
KEY DATA FINDINGS
Yerba mate faces challenges from Its mature market position
Nestlé Del Uruguay dominates flavoured powder drinks
Canarias maintains leadership in Yerba mate, while La Selva gains ground
Yerba mate faces intensifying competition from health-focused tea
Innovation drives sustained growth in flavoured powder drinks
On-trade sales regain momentum with consumer activity resurgence
Hot Drinks in Uruguay - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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