COMPETITIVE LANDSCAPE
Canarias SA remained the leading company as brand loyalty and wide distribution sustained its dominance
Canarias SA remained the leading company in other hot drinks in 2025, supported by the strong presence of its flagship brand Yerba Canarias. The company benefited from extensive distribution across the country and robust marketing efforts that reinforced brand identity and loyalty.
Carrau & Cia SA was the most dynamic competitor, supported by innovation in functional yerba mate
Carrau & Cia SA emerged as the most dynamic company in 2025, propelled by expanding innovation and an increasing advertising presence. Its Sara brand broadened its appeal through new flavour extensions featuring botanicals and functional herbs, targeting consumers interested in digestive benefits, energy balance or sensory novelty.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Uruguay?
- What are the traditional preferences in Other Hot Drinks in Uruguay? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Uruguay?
- Which are the leading brands in Other Hot Drinks in Uruguay?
- How are products distributed in Other Hot Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Uruguay - Category analysis
KEY DATA FINDINGS
Category performance shaped by yerba mate maturity and emerging innovation in functional plant-based blends
Category performance reflected stable demand for yerba mate alongside demographic and dietary challenges
Flavoured and functional yerba mate emerged as the most dynamic area, driven by wellness positioning
Long-term outlook shaped by yerba mate maturity and the steady rise of functional alternatives
Innovation in flavoured powder drinks expected to support stable expansion through healthier formulations
Rising importance of protein and functional fortification to influence purchasing decisions
Canarias SA remained the leading company as brand loyalty and wide distribution sustained its dominance
Carrau & Cia SA was the most dynamic competitor, supported by innovation in functional yerba mate
Supermarkets strengthened their role while small local grocers remained key neighbourhood providers
E-commerce remained the most dynamic channel as digital retail reshaped shopper behaviour
Hot Drinks in Uruguay - Industry Overview
Hot drinks performance supported by economic stability and improving consumer sentiment
KEY DATA FINDINGS
Category recovery strengthened as water-quality concerns eased and innovation increased
Climate pressures reshaped global coffee sourcing, but café culture compensated locally
Tea benefited from wellness and natural positioning despite seasonal limitations
Hot drinks expected to stabilise with gradual shifts in category composition
Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
Premium coffee formats to gain relevance as consumers seek higher-quality experiences
Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
Supermercados Disco SA was the most dynamic performer due to private label expansion
Supermarkets remained dominant as consolidation reshaped the retail landscape
E-commerce expanded rapidly due to delivery apps and marketplace penetration
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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