COMPETITIVE LANDSCAPE
Nestlé maintains its lead in other hot drinks
Nestlé SA is the leading player in other hot drinks, thanks to the popularity of its top Nestlé brand. The brand is widely available in Georgian retail, both online and offline, enabling wide accessibility and a strong brand image.
Nestlé also sees the strongest growth, supported by the expansion of modern grocery retailers
Nestlé is also seeing the strongest company growth, supported by the expansion and developments of modern grocery retailers which stock the player’s products, enabling the accessibility of these popular drinks across the country, supported by price discounts, promotions, and a selection of different sized formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Georgia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Georgia?
- What are the traditional preferences in Other Hot Drinks in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Georgia?
- Which are the leading brands in Other Hot Drinks in Georgia?
- How are products distributed in Other Hot Drinks in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Georgia - Category analysis
KEY DATA FINDINGS
Stable sales driven by chocolate-based flavoured powder drinks
Hot chocolate seen as a luxurious and comforting beverage
Chocolate-based flavoured powder drinks supported by high cocoa prices and steady consumer demand
Positive sales will continue, thanks to stable demand for sweet and indulgent hot drinks
Ongoing price sensitivity will encourage a growing presence of lesser-known and inexpensive hot drinks
Health and wellness trends will stimulate demand for healthier alternatives
Nestlé maintains its lead in other hot drinks
Nestlé also sees the strongest growth, supported by the expansion of modern grocery retailers
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Hot Drinks in Georgia - Industry Overview
Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
Price sensitivity continues, leading to more frequent discounts and promotions
Refill packages and international coffee varieties grow in demand
Health and wellness trends most evident in tea
Overall stable sales expected over the forecast period
Health and wellness teas and premium coffee set to be key trends
Price sensitivity will continue to influence purchasing decisions and stimulate competition
Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
Greenfield tea benefits from wide availability and strong portfolio of popular options
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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