PROSPECTS AND OPPORTUNITIES
Growth potential amidst low market maturity
Stable volume sales growth is anticipated during the forecast period, driven by the low maturity and growth potential of other hot drinks in Georgia. On-trade sales are expected to achieve greater expansion, supported by the recovery of tourism and the presence of immigrants.
Rising health consciousness to drive product development
Health-conscious consumers are expected to increasingly seek healthier alternatives to traditional chocolate-based flavoured powder drinks. Products featuring dark chocolate, zero sugar, and other health-oriented formulations are likely to gain prominence.
Steady competition and online channel opportunities
Competition within the category is forecasted to remain stable, given the limited number of players and constrained new product development. Nestlé is projected to retain its leading position, supported by a strong presence in modern retail and high brand awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Georgia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Georgia?
- What are the traditional preferences in Other Hot Drinks in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Georgia?
- Which are the leading brands in Other Hot Drinks in Georgia?
- How are products distributed in Other Hot Drinks in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Georgia - Category analysis
KEY DATA FINDINGS
Stable volume sales growth amidst demographic and economic challenges
Dominance of chocolate-based flavoured powder drinks
Limited development of other plant-based hot drinks
Growth potential amidst low market maturity
Rising health consciousness to drive product development
Steady competition and online channel opportunities
Hot Drinks in Georgia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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