COMPETITIVE LANDSCAPE
Nestlé maintains category leadership as Milo balances nostalgia, energy and better-for-you reformulation
Nestlé remained the leading company within other hot drinks in 2025, anchored by the enduring strength of Milo. The brand’s relevance spans multiple generations, combining nostalgic emotional equity with flexible usage occasions across both hot and cold consumption.
Morning Made emerges as the most dynamic player through matcha-led innovation and lifestyle-driven brand building
Morning Made was the most dynamic company in 2025, rapidly scaling its presence through matcha latte mixes that resonated with New Zealand’s wellness-oriented consumers. The brand positioned itself at the intersection of natural energy, functional routines and aesthetic self-care, appealing strongly to younger demographics influenced by social media and café culture.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in New Zealand?
- To what extent are health considerations impacting consumption of Other Hot Drinks in New Zealand?
- What are the traditional preferences in Other Hot Drinks in New Zealand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in New Zealand?
- Which are the leading brands in Other Hot Drinks in New Zealand?
- How are products distributed in Other Hot Drinks in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
Macroeconomic pressure, elevated cocoa costs and shifting wellness trends shape a constrained yet evolving category
Retail value sales of other hot drinks increased in 2025 as inflation offset volume softness and wellness-oriented formats gained traction
Matcha latte mixes emerge as the most dynamic segment as functional energy and social media influence drive rapid growth
Moderate value growth expected as price stabilisation, wellness diversification and premium lifestyle positioning support category resilience
Holistic wellness and functional positioning will drive the next wave of innovation as indulgent beverages evolve beyond sugar reduction
Plant-based hot drink powders gain momentum as sustainability, carbon awareness and dietary shifts reshape consumer expectations
Nestlé maintains category leadership as Milo balances nostalgia, energy and better-for-you reformulation
Morning Made emerges as the most dynamic player through matcha-led innovation and lifestyle-driven brand building
Supermarkets remain the leading channel as consumers favour in-person discovery and impulse-driven treat purchases
E-commerce is the most dynamic channel as consumers adopt digital grocery shopping and seek personalised, convenient replenishment
Hot Drinks in New Zealand - Industry Overview
Inflationary pressures, shifting household priorities and values-driven purchasing shape market performance in 2025
KEY DATA FINDINGS
Health and wellness trends reshape category innovation and influence purchasing behaviour
Sustainability commitments strengthen brand credibility and reinforce premium positioning
Hot drinks are set to record modest value growth as inflation eases and consumers refocus on purposeful premiumisation
Wellness shifts from a trend to an embedded expectation across all major categories
Sustainability, traceability and responsible packaging become mandatory components of brand credibility
Jacobs Douwe Egberts NZ strengthens category leadership through portfolio breadth, home-brewing relevance and strategic innovation
Coffee remains the most dynamic category as home-brewing habits accelerate premiumisation and innovation
Supermarkets consolidate their role as the dominant retail channel as households prioritise value, convenience and reliable availability
E-commerce emerges as the fastest-growing channel as digital ecosystems evolve and specialty roasters expand direct-to-consumer reach
Foodservice demand remains subdued as cost pressures persist and consumers shift café habits into the home
Retail channel benefits from home-brewing culture and rising demand for premium and functional formats
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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