PROSPECTS AND OPPORTUNITIES
Premiumisation trends to drive growth
As economic conditions gradually improve, New Zealand consumers are likely to gravitate towards indulgent, sweet hot beverages, encouraging manufacturers to focus on taste, design, and packaging enhancements to elevate the overall consumer experience. This trend towards premiumisation includes innovations in taste, as well as playful and visually engaging packaging.
Environmental considerations to boost demand for plant-based alternatives
In response to heightened environmental awareness, plant-based hot drink powders are expected to see increased demand as more consumers seek sustainable options. Despite being a major dairy-producing nation, New Zealand’s dairy industry also stands as its largest source of greenhouse gas emissions, raising consumer awareness about climate change impacts.
Increased importance of digital engagement
As online shopping continues to grow, brands within other hot drinks are likely to strengthen their digital presence to engage consumers more effectively. Social media platforms like Instagram and Facebook offer valuable opportunities for brands such as Milo to connect with younger audiences, promote new products, and share limited-time offers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in New Zealand?
- To what extent are health considerations impacting consumption of Other Hot Drinks in New Zealand?
- What are the traditional preferences in Other Hot Drinks in New Zealand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in New Zealand?
- Which are the leading brands in Other Hot Drinks in New Zealand?
- How are products distributed in Other Hot Drinks in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
Cost of living pressures drive shift from foodservice to off-trade
Increasing global chocolate prices drive unit price growth
Local hospitality outlets emphasise experiential offerings to attract customers
Premiumisation trends to drive growth
Environmental considerations to boost demand for plant-based alternatives
Increased importance of digital engagement
Hot Drinks in New Zealand - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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