PROSPECTS AND OPPORTUNITIES
Convenience and new flavours set to support sales, while health and wellness trends will remain key
Convenience-related product developments and new flavours are set to stimulate consumers’ interest in other hot drinks over forecast period. For example, instant hot drink mixes and ready-to-drink options are likely to provide convenience for consumers who seek out a quick and easy beverage.
Sluggish birth rates could suppress sales of child-orientated other hot drinks
Sluggish birth rates could suppress sales of child-orientated other hot drinks, with options such as flavoured powder drinks (especially chocolate-based) strongly targeted towards children. It is also worthy of note that parents are becoming increasingly aware of and concerned about the ingredients in their children’s food, which will add a further deterrent in the case of high-sugar drinks.
Potential competition from RTD chocolate milkshakes
In recent years there has been an increase in innovation in ready-to-drink chocolate-based offerings. In particular, in January 2024, Müller launched a Cadbury variant in a milkshake format – with Cadbury being one of the key hot drinks players in chocolate-based drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Ireland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Ireland?
- What are the traditional preferences in Other Hot Drinks in Ireland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Ireland?
- Which are the leading brands in Other Hot Drinks in Ireland?
- How are products distributed in Other Hot Drinks in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Ireland - Category analysis
KEY DATA FINDINGS
Chocolate-based flavoured powder drinks remains a large category, although facing challenges
Younger generations embrace other plant-based hot drinks but show a lack of interest in malt-based hot drinks
Foodservice sales benefit from rising café culture and increasingly sophisticated offerings
Convenience and new flavours set to support sales, while health and wellness trends will remain key
Sluggish birth rates could suppress sales of child-orientated other hot drinks
Potential competition from RTD chocolate milkshakes
Hot Drinks in Ireland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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