COMPETITIVE LANDSCAPE
Nestlé and Idilia Foods remain overall leaders
Nestlé España and Idilia Foods continue to dominate the other hot drinks category in Spain in 2025, led by their flagship brands Nesquik and Cola Cao. Together, they account for nearly 80% of market share.
Cold chocolate-based alternatives lure consumers away from other hot drinks
Despite their popularity, chocolate-based flavoured powder drinks are beginning to face competition from colder variants. In 2025, Nestlé launched Nesquik Share - an RTD cold chocolate shake formulated without gluten and enriched with vitamin D and calcium, specifically designed for children.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Spain?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Spain?
- What are the traditional preferences in Other Hot Drinks in Spain? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Spain?
- Which are the leading brands in Other Hot Drinks in Spain?
- How are products distributed in Other Hot Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Spain - Category analysis
KEY DATA FINDINGS
Value growth under pressure as health trends and cocoa costs weigh on other hot drinks in Spain
As value sales rise, volumes continue to decline for other hot drinks in Spain
Chocolate variants fare better than the rest though still struggle
Other hot drinks set to see further decline over forecast period
Digital and technological category advancements aim to drive engagement with younger consumers
The long-term impact of health and wellness trends on other hot drinks
Nestlé and Idilia Foods remain overall leaders
Cold chocolate-based alternatives lure consumers away from other hot drinks
Supermarkets remain the go-to distribution channel
Vending soars ahead from a tiny base in 2025
Hot Drinks in Spain - Industry Overview
High prices, polarised demand and digitalisation shape hot drinks in Spain
KEY DATA FINDINGS
2025 sees rising value sales as prices remain high
Functional positioning gains ground in tea as e-commerce expands
Sustainability remains key concern while technology drives development in foodservice
Coffee and tea will fare better than other hot drinks over the forecast period
Premiumisation and sustainability trends continue to inform innovation
Supermarkets channel to maintain distribution lead
Nestlé leads hot drinks through portfolio of popular brands
Tea sees fastest value growth among hot drinks categories
Supermarkets dominates distribution as e-commerce records greatest expansion
Foodservice rises faster than retail in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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