PROSPECTS AND OPPORTUNITIES
Other plant-based hot drinks will drive growth through breakfast consumption
Other hot drinks in China is expected to maintain growth in retail volume and current value terms, as well as foodservice volume terms throughout the forecast period, mainly driven by rising demand for plant-based hot drinks. Grain-based beverages will play a key role, with brands such as Seamild and Quaker leading the expansion of this category.
Retail e-commerce set to drive growth of other hot drinks through digital engagement
Players in other hot drinks are increasingly leveraging e-commerce channels for growth and consumer engagement. Brands are utilising live-streaming and social media platforms such as Xiaohongshu and Douyin to promote innovative products and connect directly with consumers, especially younger audiences.
Shift toward healthier powder drinks will drive innovation
Chocolate-based flavoured powder drinks is expected to continue to decline in the forecast period, due to health concerns such as diabetes and weight gain. In response, brands are focusing on sugar-free, reduced sugar, and zero fat formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in China?
- To what extent are health considerations impacting consumption of Other Hot Drinks in China?
- What are the traditional preferences in Other Hot Drinks in China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in China?
- Which are the leading brands in Other Hot Drinks in China?
- How are products distributed in Other Hot Drinks in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in China - Category analysis
KEY DATA FINDINGS
Healthy innovations and foodservice trends drive shifts
Innovation focuses on ingredients, formats, and health
Other hot drinks remains highly fragmented
Other plant-based hot drinks will drive growth through breakfast consumption
Retail e-commerce set to drive growth of other hot drinks through digital engagement
Shift toward healthier powder drinks will drive innovation
Hot Drinks in China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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