PROSPECTS AND OPPORTUNITIES
Growing challenge of staying relevant against RTD options
A key challenge faced by flavoured powdered drinks over the forecast period is maintaining their appeal amongst new generations of parents. Due to time constraints and the practical demands of modern life, these parents are increasingly drawn to products that simplify their daily routines.
Hybrid coffee/cereal blends provide a more affordable alternative to coffee
Recognising the widespread love of coffee amongst Guatemalans and the importance of price for a large portion of the population, the market offers products that combine cereals with coffee, providing a more affordable alternative to pure coffee. The El Cafetalito brand, for instance, offers a cereal blend that is marketed as being smoother and less intense than traditional coffee, making it an attractive choice for new coffee drinkers or those seeking a lower caffeine content at a more affordable price.
Introduction of niche products with organic or vegan claims
Whilst for most Guatemalans price is a key factor in purchasing decisions, a small niche of consumers are willing to pay a premium for natural products, such as Grandma’s Cocoa Mix, which is free from artificial colours, flavours and preservatives, as well as being organic and vegan. Whilst such products are likely to remain niche in the short term, they are expected to be more widely available and popular over the course of the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Guatemala?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Guatemala?
- What are the traditional preferences in Other Hot Drinks in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Guatemala?
- Which are the leading brands in Other Hot Drinks in Guatemala?
- How are products distributed in Other Hot Drinks in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Guatemala - Category analysis
KEY DATA FINDINGS
Flavoured powdered drinks promote their affordability
Cereal-based hot drinks reinforce their positioning with more specific health claims
Incaparina maintains its lead of plant-based hot drinks in 2024, offering a broad portfolio of affordable products
Growing challenge of staying relevant against RTD options
Hybrid coffee/cereal blends provide a more affordable alternative to coffee
Introduction of niche products with organic or vegan claims
Hot Drinks in Guatemala - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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