PROSPECTS AND OPPORTUNITIES
Stagnant performance ahead for other hot drinks
Over the forecast period, retail volume sales are expected to remain stagnant in other hot drinks, with only limited value sales growth driven by premiumisation and occasional new product launches. In this mature and saturated category, product variety is rather limited, and the category lacks sufficient innovation to secure impulse purchases.
Little change expected in the competitive landscape
With limited potential for sales growth or change in terms of development and product innovation, changes within the competitive landscape are unlikely too. New entrants would have to face the challenge of competing against well-established and popular brands, which makes entering other hot drinks unprofitable unless a groundbreaking new product is launched.
Grocery retailers will retain hold on distribution
In terms of retail distribution, most sales of other hot drinks will continue to be made through grocery retailers due to the limited availability through other channels. Supermarkets lead due to convenience, the wide product range on offer and frequent promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Austria?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Austria?
- What are the traditional preferences in Other Hot Drinks in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Austria?
- Which are the leading brands in Other Hot Drinks in Austria?
- How are products distributed in Other Hot Drinks in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Austria - Category analysis
KEY DATA FINDINGS
Consumers enjoy hot chocolate as an indulgent treat
Malt-based hot drinks are considered old-fashioned
International players take the lead in other hot drinks
Stagnant performance ahead for other hot drinks
Little change expected in the competitive landscape
Grocery retailers will retain hold on distribution
Hot Drinks in Austria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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