COMPETITIVE LANDSCAPE
Nestlé and Mondelez remain dominant
Nestlé Österreich GmbH and Mondelez Österreich GmbH remain the dominant players in other hot drinks, largely due to their extensive range of chocolate-based flavoured powder drinks and regular marketing campaigns. Their continued success is supported by frequent updates to products, packaging and flavour profiles, which helps them to sustain consumer interest and brand visibility in Austria.
Caotina finds success by promoting new uses
Maresi has been the most dynamic player in 2025, with its Caotina brand of chocolate-based flavoured powder drinks seeing strong growth, albeit from a low base. This Swiss brand is regarded to be rather traditional and of a high quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Austria?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Austria?
- What are the traditional preferences in Other Hot Drinks in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Austria?
- Which are the leading brands in Other Hot Drinks in Austria?
- How are products distributed in Other Hot Drinks in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Austria - Category analysis
KEY DATA FINDINGS
Rising cocoa prices continue to influence the market’s development
Rising cost of cocoa limits volume growth
Added-value offerings help deliver strong growth for chocolate-based flavoured powder drinks
Players will need to ensure fairtrade practices to justify higher prices
Innovation set to focus on improved harvests and functional products
Fairtrade and sustainable practices will gain greater relevance
Nestlé and Mondelez remain dominant
Caotina finds success by promoting new uses
Supermarkets dominate sales thanks to broad offering and regular promotions
E-commerce carving out a growing niche in the market
Hot Drinks in Austria - Industry Overview
Sales of hot drinks grow in 2025 despite continuing price pressure
KEY DATA FINDINGS
Hot drinks benefits from new innovations in 2025 but rising prices present a challenge
Health and sustainability concerns having a growing influence on the market
Online trends starting life in foodservice before moving into the retail space
Delivering health and wellness benefits could be key in an increasingly mature market
Value for money will be the key consideration for consumers
Competitive landscape unlikely to see significant changes
Consumers remain loyal to trusted brands giving Nestlé the edge
JJ Darboven finding success with well-run family business
Supermarkets dominate while e-commerce makes further inroads
Foodservice sales rise in 2025 despite price hikes
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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