COMPETITIVE LANDSCAPE
O’Boy continues to dominate a consolidated market
In 2025, Mondelez Sverige AB continued to dominate sales of other hot drinks. This dominance came entirely from its O’Boy brand of chocolate-based flavoured powder drinks, which remained the significant category within other hot drinks in Sweden.
Private label the big winner in 2025 as consumers shift to cheaper products
Lidl Sverige KB was the most dynamic company in Sweden’s other hot drinks category in 2025. As prices rose sharply due to the global cocoa shortage, Lidl’s Goody Cao private label line stood out by providing a more affordable alternative.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Sweden?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Sweden?
- What are the traditional preferences in Other Hot Drinks in Sweden? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Sweden?
- Which are the leading brands in Other Hot Drinks in Sweden?
- How are products distributed in Other Hot Drinks in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Sweden - Category analysis
KEY DATA FINDINGS
Sales of other hot drinks under pressure as prices rise and health concerns grow
Cocoa shortages present significant challenges to the market in 2025
Unhealthy image puts further pressure on sales of other hot drinks
Bleak outlook for other hot drinks
Limited innovation expected as demand falls
Players could look to promote the health benefits of cocoa to drive sales
O’Boy continues to dominate a consolidated market
Private label the big winner in 2025 as consumers shift to cheaper products
Supermarkets dominate sales of other hot drinks thanks to a broad offer
Discounters win over shoppers with attractive prices
Hot Drinks in Sweden - Industry Overview
Rising cost of key ingredients a major headache for the market
KEY DATA FINDINGS
Soaring prices put pressure on volume sales in 2025
Health and wellness trends continue to influence demand
Premiumisation put on hold as prices rise
Price stability should help support a return to growth in retail volume terms
Increasing competition putting pressure on coffee producers
New regulations could put pressure on production costs
Nestlé retains the lead thanks to its broad coffee portfolio
Lavazza thriving thanks to its strong brand image
Supermarkets dominate but economic pressures push shoppers toward discounters
Foodservice sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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