COMPETITIVE LANDSCAPE
Franck dd benefits from offering two options in other plant-based hot drinks
Franck dd is the overall leading player in hot drinks, due to the combined strength of its brands Bianka and Kavovina in other plant-based hot drinks (chicory drinks). Competition is low in this category, and players which offer more than one option benefit the most.
La Festa Chocolatta benefits from offering single-serve formats in addition to its larger package size
Fruitica doo (NBO) / Maspex Wadowice Grupa (GBO) is showing the strongest company growth in other hot drinks, driven by consumer demand for smaller formats which suit individual use. In addition to the player’s La Festa Chocolatta brand chocolate-based flavoured powder drinks being available in 150g packs, it is also offered in convenient single-serve 25g formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Serbia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Serbia?
- What are the traditional preferences in Other Hot Drinks in Serbia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Serbia?
- Which are the leading brands in Other Hot Drinks in Serbia?
- How are products distributed in Other Hot Drinks in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Serbia - Category analysis
KEY DATA FINDINGS
Other hot drinks shows a resilient performance
Demand supported by consumers seeking to lower their caffeine intake
Value sales of chocolate-based flavoured powder drinks supported by high prices of cocoa
Positive sales will continue for other hot drinks, supported by demand for affordable indulgence and low-caffeine options
Limited competition in other hot drinks expected to impact potentially stronger volume growth
Health and wellness trends support demand for functional other hot drinks
Franck dd benefits from offering two options in other plant-based hot drinks
La Festa Chocolatta benefits from offering single-serve formats in addition to its larger package size
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and strong promotions
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
Hot Drinks in Serbia - Industry Overview
Price-sensitive consumers seek discounts and promotions midst high prices for coffee and cocoa
KEY DATA FINDINGS
Market polarisation seen, with elements of premiumisation continuing
Sustainability continues to rise as a key trend, affecting packaging formats
Convenience and demand for on-the-go consumption boost interest in hot drinks pods
Retail volume sales of hot drinks expected to return to sub-decimal growth, although competition from foodservice may rise
Price sensitivity will continue to affect consumer behaviour, benefitting budget brands and private label
Health and wellness trends, premiumisation, and personalisation will inspire new product developments
Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
Krüger enjoys dynamic growth to take first brand place in instant tea
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and brands
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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