COMPETITIVE LANDSCAPE
Nestlé maintains leadership through strong brand equity, domestic production, and functional expansion
Nestlé remained the dominant player in 2025, supported by the longstanding strength of the Milo brand and its deep cultural relevance within Australian households. Despite rising costs and shifting consumer expectations, Milo sustained broad household penetration as both a nostalgic favourite and an increasingly functional beverage.
Morning Made accelerates growth through wellness positioning, digital engagement, and national retail expansion
Morning Made emerged as one of the most dynamic brands in 2025, leveraging the matcha-led wellness trend and a digital-first brand strategy. Promoting low-caffeine energy and clean-label formulations, the brand resonated with younger consumers prioritising mindfulness, calm focus, and lifestyle-centric beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Australia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Australia?
- What are the traditional preferences in Other Hot Drinks in Australia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Australia?
- Which are the leading brands in Other Hot Drinks in Australia?
- How are products distributed in Other Hot Drinks in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Australia - Category analysis
KEY DATA FINDINGS
Inflationary pressure, cocoa volatility, and rising wellness trends shape category performance
High cocoa prices and health-led consumer behaviour constrain chocolate-based powders
Matcha latte emerges as the most dynamic segment as functional and lifestyle trends boost appeal
Modest category growth expected despite ongoing commodity volatility and rising competition
Functional diversification becomes central to category innovation as consumers seek nutritional indulgence
Sustainability becomes a key lever of differentiation as consumers expect planet-friendly indulgence
Nestlé maintains leadership through strong brand equity, domestic production, and functional expansion
Morning Made accelerates growth through wellness positioning, digital engagement, and national retail expansion
Supermarkets remain the primary distribution channel, supported by broad reach and health-led assortment expansion
E-commerce grows rapidly as convenience, digital discovery, and D2C models expand category reach
Hot Drinks in Australia - Industry Overview
Hot drinks maintain steady value growth amid inflation easing and shifting consumer priorities
KEY DATA FINDINGS
Health, functionality and clean-label trends reshape product development
Ethical sourcing and sustainability strengthen brand positioning
Matcha shifts from niche trend to mainstream staple
Outlook shaped by stabilising prices, renewed confidence and evolving consumer priorities
Functional reformulation and wellness-led innovation to accelerate
Sustainability set to become a baseline expectation
Nestlé maintains category leadership through breadth, innovation and domestic investment
Coffee stands as the most dynamic category, fuelled by both premium and affordable innovation
Supermarkets remain the dominant channel supported by value seeking and private label expansion
E-commerce remains the fastest-growing channel through expanded fulfilment and digitally led retail execution
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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