PROSPECTS AND OPPORTUNITIES
Continuing muted volume growth over forecast period
There will continue to be muted volume growth over the forecast period, as the high sugar content of many other hot drinks sees some consumers cut down on consumption. In addition, malt-based drinks will be the weaker performer, as the product area is highly mature, and there is little room for further growth.
Brands with a heathier profile benefit
Consumers are becoming more health-conscious, leading to a demand for other hot drinks that offer nutritional benefits. Brands that emphasize natural ingredients, reduced sugar content, and added vitamins or minerals will perform better over the forecast period.
E-commerce sees some value growth.
There will be growth in e-commerce, though from a low base. More consumers will make online purchases, due to the convenience and variety available online.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Kenya?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Kenya?
- What are the traditional preferences in Other Hot Drinks in Kenya? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Kenya?
- Which are the leading brands in Other Hot Drinks in Kenya?
- How are products distributed in Other Hot Drinks in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Kenya - Category analysis
KEY DATA FINDINGS
Minimal volume growth in 2024
Competitive landscape remains consoldiated
Inflation also dampens volume growth
Continuing muted volume growth over forecast period
Brands with a heathier profile benefit
E-commerce sees some value growth.
Hot Drinks in Kenya - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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