COMPETITIVE LANDSCAPE
Nestlé maintains its dominance, driven by the success of Milo
Nestlé Singapore Pte Ltd maintained its dominance in other hot drinks in Singapore in 2025 by leveraging its extensive and diverse portfolio across key areas. The company's dominance was sustained by the ongoing success of its flagship malt-based drink, Milo, as well as Nesquik, a chocolate-based flavoured powder drink, and Nestum 3-in-1, which capitalised on the increasing demand for plant-based and functional hot drinks.
Local player Tastyfood benefits from its focus on wellness and sustainability
In 2025, local player Tastyfood Industries (S) Pte Ltd emerged as the most dynamic player in other hot drinks in Singapore, driven by its local roots and diverse portfolio, which encompasses malt-based, cereal-based, and functional beverages. Rising from a relatively low base, the company captured consumer attention with nutritious, clean-label innovations under brands such as Vitamax Cereal Milk and Mr Tea, offering affordable wellness without sacrificing taste or convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Singapore?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Singapore?
- What are the traditional preferences in Other Hot Drinks in Singapore? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Singapore?
- Which are the leading brands in Other Hot Drinks in Singapore?
- How are products distributed in Other Hot Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Retail value growth is achieved through premiumisation
Premiumisation and healthy nutrition drive retail value growth
Other plant-based hot drinks benefits from functional benefits
Foodservice volumes are high and rising
Health trends to reshape the future of other hot drinks in Singapore
Digital innovation to reshape other hot drinks in Singapore
Health policy and eco goals to drive innovation in other hot drinks in Singapore
Nestlé maintains its dominance, driven by the success of Milo
Local player Tastyfood benefits from its focus on wellness and sustainability
The dominance of supermarkets continues, due to a high physical presence
Digital convenience and demand for healthier products reshape distribution
Hot Drinks in Singapore - Industry Overview
Premiumisation, price rises, and health all impact retail value sales
KEY DATA FINDINGS
Value growth driven by price rises and rising demand for healthy variants
Coffee sees value dynamism due to premiumisation
Cost-effective foodservice outlets offering convenience and personalisation succeed
Sustainability must be affordable, and an integral part of the offering
Wellness is a mainstream trend, and products need to align with health objectives
Continued retail value growth, driven by premiumisation and functional variants
Innovation will be important, but must come alongside affordability
Distribution expected to continue to move towards retail e-commerce
Nestlé extends its dominance, driven by innovation and quality
ITO EN sees dynamic growth thanks to its focus on matcha products
Experiential consumption is important in Singapore
Consumers still prefer supermarkets, as a trusted distribution channel
Retail e-commerce sees dynamism – particularly favoured by health-conscious consumers
Foodservice volume share rises as consumers look for personalisation and experiences
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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