COMPETITIVE LANDSCAPE
Nestlé Canada continues to dominate competitive landscape
The competitive landscape of other hot drinks in Canada remained highly consolidated in 2025, with Nestlé Canada maintaining its dominant position. Nestlé's Nesquik and Carnation brands account for the majority of sales in chocolate-based flavoured powder drinks, while Milo, although present, trails significantly behind Ovaltine in malt-based hot drinks.
Smaller players focus on premium growth segments
Although overall new product development activity was relatively quiet in 2025, the competitive landscape of other hot drinks in Canada features a significant number of smaller players. Ontario-based Sou Chocolate, for instance, offers a Classic Hot Chocolate Mix made from organic, ethically sourced cacao and cane sugar from Latin America, appealing to consumers who value both quality and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Canada?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Canada?
- What are the traditional preferences in Other Hot Drinks in Canada? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Canada?
- Which are the leading brands in Other Hot Drinks in Canada?
- How are products distributed in Other Hot Drinks in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Canada - Category analysis
KEY DATA FINDINGS
Other hot drinks struggles with long-term challenges to growth
Other hot drinks experiences volume contraction while value growth moderates
Malt-based hot drinks attempt to appeal to health-conscious consumers
Other hot drinks to be further challenged by health trends and changing demands
Potential for expanding consumption occasions
Sugar aversion and front-of-label packaging requirements pose challenges
Nestlé Canada continues to dominate competitive landscape
Smaller players focus on premium growth segments
Supermarkets dominates distribution while discounters gains amid price concerns
Further share gain for convenient e-commerce
Hot Drinks in Canada - Industry Overview
Mixed performance for hot drinks in Canada
KEY DATA FINDINGS
Further volume declines driven by rising prices due to elevated input costs
Health and wellness trend influences purchasing decisions
Indulgence and luxury offer comfort in an unstable period
Canadians invest in at-home preparation for customisation and cost savings
Despite positive outlook, challenges will remain
Health and sustainability trends to support value growth
Coffee players retain overall lead of competitive landscape
Pockets of dynamic growth as players focus on health and premium options
Grocery retailers offer consumers convenience when purchasing hot drinks
E-commerce gains complement omnichannel strategies
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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