PROSPECTS AND OPPORTUNITIES
Chocolate-based flavoured powder drinks set to see the best performance
Looking ahead over the next five years, other hot drinks in Japan is projected to experience a low negative CAGR in retail volume terms, and a modest positive CAGR in retail current value terms. Specifically, chocolate-based flavoured powder drinks is expected to maintain fairly stable retail volumes, with growth forecast in retail current value terms over 2024-2029.
Positioning other hot drinks as natural supplementary products has potential to further expand the consumer base
Although Japanese consumers’ health consciousness and interest in nutrition were already rising before the pandemic, the onset of COVID-19 further accelerated this, with individuals becoming more vigilant about their health to mitigate the risk of infection. Many were also concerned about potential weight gain due to reduced physical activity.
Potential for nutritional support for older consumers could be further explored
As the consumer base of children continues to decline, the focus in Japan is shifting towards meeting the needs of older consumers, with Japan having one of the world’s oldest populations. According to Euromonitor’s Economies and Consumers Annual Data, individuals aged 65 and over are projected to account for 29% of the total population in 2024, with this figure expected to rise to 35% by 2040.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Japan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Japan?
- What are the traditional preferences in Other Hot Drinks in Japan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Japan?
- Which are the leading brands in Other Hot Drinks in Japan?
- How are products distributed in Other Hot Drinks in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Japan - Category analysis
KEY DATA FINDINGS
Growth for chocolate-based flavoured powder drinks amidst decline in other categories
Expansion of the functional cocoa segment
Kataoka Bussan Co Ltd maintains its lead in other hot drinks in Japan, with Morinaga & Co Ltd in second
Chocolate-based flavoured powder drinks set to see the best performance
Positioning other hot drinks as natural supplementary products has potential to further expand the consumer base
Potential for nutritional support for older consumers could be further explored
Hot Drinks in Japan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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