PROSPECTS AND OPPORTUNITIES
Malt-based hot drinks forecast to see recovery in retail volume sales
Malt-based hot drinks is expected to see a recovery in retail volume sales during the forecast period. Despite 2024 seeing a shift in brand preferences, established staples in the subcategory, such as Milo, are unlikely to be displaced over the short term due to the brand’s ubiquity and the limited availability of direct alternatives.
Chocolate-based flavoured powder drinks offers pessimistic outlook
The dramatic hike in cocoa prices seen in 2024 is expected to transfer to consumers in the early part of the forecast period, having yet to be fully passed on in the final year of the review period due to inventory cycles. Moreover, the price of cocoa remains susceptible to volatility amid climate change, thus putting a potential further strain on costs that could significantly impede demand when transferred to retail prices.
Navigating sugar tax through scale
The Ministry of Health plans to raise sugar tax further in 2025 to MYR0.9 per litre, almost double the level of MYR0.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Malaysia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Malaysia?
- What are the traditional preferences in Other Hot Drinks in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Malaysia?
- Which are the leading brands in Other Hot Drinks in Malaysia?
- How are products distributed in Other Hot Drinks in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Malaysia - Category analysis
KEY DATA FINDINGS
Malt-based hot drinks sees dip in retail volume due to price and shifts in consumer preferences in 2024
Chocolate-based flavoured powder drinks hit hard in retail in 2024
Nestlé (M) Bhd continues to invest in product education and product innovation in other plant-based hot drinks in 2024
Malt-based hot drinks forecast to see recovery in retail volume sales
Chocolate-based flavoured powder drinks offers pessimistic outlook
Navigating sugar tax through scale
Hot Drinks in Malaysia - Industry Overview
Hot drinks in 2024: The big picture
key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!