COMPETITIVE LANDSCAPE
Nestlé sees a slight share rebound and maintains its dominance
In 2025, Nestlé (M) Bhd maintained its dominant position in other hot drinks in Malaysia, and saw a slight share rebound, despite experiencing slow retail value growth. In 2024, some of Malaysia’s population, the majority of whom are Muslim, boycotted brands from global players such as Nestlé in response to the Israel-Hamas war, often switching to other hot drinks options, such as tea.
Quaker benefits from its health initiative and associated rewards programme
In 2025, Quaker Products (M) Sdn Bhd achieved the most significant growth in retail value sales in other hot drinks in Malaysia, despite starting from a low base. The company's success can be attributed to its robust marketing efforts, particularly the Jom Quaker Fit campaign, a nationwide health initiative that encourages consumers to incorporate oats, including oat drinks, into their daily meals for better weight management and overall wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Malaysia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Malaysia?
- What are the traditional preferences in Other Hot Drinks in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Malaysia?
- Which are the leading brands in Other Hot Drinks in Malaysia?
- How are products distributed in Other Hot Drinks in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Malaysia - Category analysis
KEY DATA FINDINGS
Rising prices and health concerns limit growth, but opportunities still remain
Retail values rise, but retail volume sales fall as consumers switch to other beverages
Foodservice volumes continue to see a dynamic increase as consumers switch channels
Even the best-performing category, other plant-based hot drinks, fails to see volume growth
Growth anticipated as consumers seek nutritious products, and as Nestlé rebounds
New product launches and expansion of convenience stores set to drive growth
Other plant-based hot drinks likely to benefit from growing health awareness
Nestlé sees a slight share rebound and maintains its dominance
Quaker benefits from its health initiative and associated rewards programme
Hypermarkets offer a wide product range and run marketing campaigns
Supermarkets sees the best performance due to price promotions
Hot Drinks in Malaysia - Industry Overview
Price rises limit volume growth, while the health trend is particularly evident in tea
KEY DATA FINDINGS
Continued price rises drive retail value growth and volume decline
Opportunities remain for premium variants
Tea sees the best performance due to lower price rises and health benefits
Sustainability is a growing trend in hot drinks
Growth is anticipated, with a move towards healthier products expected
Instant coffee mixes to see growth despite potential challenges due to demand for convenience
A focus on promotions likely, to encourage consumers to purchase
Nestlé’s sales return to growth thanks to new launches, but its share continues to decline
Omnichannel strategy and new launches drive growth for Luigi Lavazza
Product launches and switches drive solid growth for Boh Plantations
Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
Supermarkets performs well due to outlet openings and increasing footfall
Foodservice share of volume sales continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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