PROSPECTS AND OPPORTUNITIES
Lack of local players in other hot drinks
The dominance of international brands in Pakistan's other hot drinks category can be attributed to several factors, including strong brand recognition, extensive distribution networks, and significant marketing budgets. Brands like Nestlé’s Milo and Unilever’s Horlicks have established a long-standing presence in other hot drinks, backed by robust global supply chains and the ability to invest heavily in advertising and promotions.
Opportunity for some brands amid rising health consciousness
With increasing awareness about health and wellness, there is a growing demand for hot drinks perceived as healthier alternatives to carbonated and sugary beverages. Brands like Milo and Ovaltine have established loyal consumer bases by promoting their products as refreshing beverages that contain essential nutrients such as minerals and vitamins, which are crucial for energy and growth, especially among children.
Economic growth and rising incomes to support category growth
After the IMF agreement is fully implemented in Pakistan, the country is expected to enjoy greater economic stability. With more and more women entering the workforce, coupled with rising incomes, families will be able to spend more on premium and branded hot drink products for their children and themselves.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Pakistan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Pakistan?
- What are the traditional preferences in Other Hot Drinks in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Pakistan?
- Which are the leading brands in Other Hot Drinks in Pakistan?
- How are products distributed in Other Hot Drinks in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Pakistan - Category analysis
KEY DATA FINDINGS
High consumption of chocolate-based flavoured powder drinks
Nestlé’s Milo brand holds a strong position
Supply chain disruptions still pose challenges
Lack of local players in other hot drinks
Opportunity for some brands amid rising health consciousness
Economic growth and rising incomes to support category growth
Hot Drinks in Pakistan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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