COMPETITIVE LANDSCAPE
Nestlé’s Milo maintain its lead
Nestlé Pakistan Ltd remains the leading player in other hot drinks by retail value in Pakistan. Its Milo brand benefits a long-standing presence in the country and extensive distribution across both urban and rural areas.
Milo meets needs of increasingly health-conscious parents
Nestlé Pakistan Ltd is also the most dynamic player in other hot drinks by retail value. Milo’s focus on providing energy and essential nutrients aligns well with the needs of Pakistani consumers, who are increasingly looking for health-oriented products.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Pakistan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Pakistan?
- What are the traditional preferences in Other Hot Drinks in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Pakistan?
- Which are the leading brands in Other Hot Drinks in Pakistan?
- How are products distributed in Other Hot Drinks in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Pakistan - Category analysis
KEY DATA FINDINGS
Urbanisation drives sales of other hot drinks
Rising urbanisation boosts demand for convenient, packaged offerings
Chocolate-based offerings are increasingly desirable
Absence of local players offers significant opportunity
Re-entry of Ovaltine signals new confidence in Pakistan
Expansion of health-focused offerings
Nestlé’s Milo maintain its lead
Milo meets needs of increasingly health-conscious parents
Small local grocers leads sales
Hypermarkets represents most dynamic channel
Hot Drinks in Pakistan - Industry Overview
Economic recovery fuels premiumisation in hot drinks
KEY DATA FINDINGS
Robust growth for hot drinks, with tea remaining undisputed leader
Rising disposable incomes fuel premiumisation, with health and wellness impacting consumer choices
Urban café culture drives demand for coffee amongst younger consumers
Stabilising economy will boost demand
Tea will remain hot beverage of choice
Modern retail channel expansion will be key growth driver
Tapal Tea leads amid growing competition
Vital Group leads growth through affordability strategy
Traditional stores lead sales
E-commerce drives retail transformation
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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