COMPETITIVE LANDSCAPE
Jetty and Mite from Dongsuh Foods remain staples for young children
Dongsuh Foods Co Ltd continued to lead other hot drinks in South Korea in retail value terms in 2025, with its Jetty brand leading, and Mite in third position. Jetty and Mite have traditionally been positioned as child-friendly flavoured powder drinks, often consumed with milk.
Smaller players take share from the leaders
Nestlé Korea remained in second position in other hot drinks in retail value terms in 2025, with its popular children’s chocolate and non-chocolate-based flavoured powder drinks brand Nesquik. However, both Nestlé and Dongsuh saw increasing competition from smaller brands in this year.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in South Korea?
- To what extent are health considerations impacting consumption of Other Hot Drinks in South Korea?
- What are the traditional preferences in Other Hot Drinks in South Korea? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in South Korea?
- Which are the leading brands in Other Hot Drinks in South Korea?
- How are products distributed in Other Hot Drinks in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in South Korea - Category analysis
KEY DATA FINDINGS
Other hot drinks faces challenges from declining birth rate and health trend
Health trend hampers growth and prompts a shift to lower sugar products
Challenge from rising cocoa prices
Value and volume declines anticipated due to the falling birth rate and changing consumer behaviour
An increasing number of low sugar launches anticipated
Opportunities by offering functional non-chocolate-based flavoured powder drinks
Jetty and Mite from Dongsuh Foods remain staples for young children
Smaller players take share from the leaders
Offline retail channels supermarkets and hypermarkets together dominate
Retail e-commerce continues its steady rise, and this is set to continue
Hot Drinks in South Korea - Industry Overview
Tea outperforms, as consumers look for small indulgences and healthy options
KEY DATA FINDINGS
Retail value growth, but volumes decline, and performances vary widely
The search for wellness in a chaotic world
Companies increasingly aim to offer affordable sustainability in hot drinks
Players use different strategies to address high prices and frustrated consumers
Convenient, healthy and sustainable products expected to drive growth
Companies expected to innovate to meet changing consumer demands
Moving forward, digital engagement will be critical for growth
Dongsuh’s wide portfolio and brand loyalty contribute to its continued lead
Nestlé performs well, especially in fresh ground coffee pods, but changes are ahead
Offline retail maintains its distribution dominance, although its share falls
Retail e-commerce sees a rising share, and even overtakes offline retail in tea
The rising share of foodservice volume sales continues
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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