PROSPECTS AND OPPORTUNITIES
Brands offer functional other hot drinks to bolster health credentials
As health and wellness continue to drive consumer choices across the forecast period, the other hot drinks category is expected to see a significant expansion in functional beverages. Drinks are expected to be fortified with ingredients to improve health, such as adaptogens, vitamins, and probiotics.
Sustainable attributes shape product developments and attract consumers
As environmental concerns continue to rise, the demand for sustainably sourced and ethically produced other hot drinks is expected to grow. Consumers are increasingly aware of the environmental impact of their purchases and seek products that align with their values, including eco-friendly packaging, fair trade practices, and transparent sourcing of ingredients.
Brands reformulate recipes to align with emerging standards and parental concerns
Across the forecast period, schools may introduce stricter guidelines to replace sugary drinks with healthier alternatives, particularly at the primary level. This shift is expected to drive a surge in demand for low-sugar or sugar-free beverages, as parents, schools, and policymakers prioritise better nutrition for children.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Poland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Poland?
- What are the traditional preferences in Other Hot Drinks in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Poland?
- Which are the leading brands in Other Hot Drinks in Poland?
- How are products distributed in Other Hot Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Poland - Category analysis
KEY DATA FINDINGS
Convenience and luxury drives sales of chocolate-based flavoured powder drinks
Private label plant-based drinks offer affordable, health-focused options
No and low sugar options launch, responding to consumers' health concerns
Brands offer functional other hot drinks to bolster health credentials
Sustainable attributes shape product developments and attract consumers
Brands reformulate recipes to align with emerging standards and parental concerns
Hot Drinks in Poland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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