COMPETITIVE LANDSCAPE
Leading players focus on health positioning
Maspex GMW Sp zoo SKA remained the leading player in other hot drinks in retail value terms in 2025, driven by its chocolate-based powdered drinks under the Decomoreno and Puchatek brands. Puchatek, designed for children, is fortified with minerals such as calcium, zinc, and magnesium, along with 10 essential vitamins, while Decomoreno targets adult consumers.
Wedel and Mokate drive growth
Wedel SA, one of Poland’s most iconic chocolate brands with a heritage dating back to 1851, emerged as the most dynamic performer in other hot drinks in 2025, led by its Wedel Kakao brand. With strong consumer recognition, a long-standing reputation for quality, and wide retail distribution, Wedel has successfully maintained market relevance.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Poland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Poland?
- What are the traditional preferences in Other Hot Drinks in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Poland?
- Which are the leading brands in Other Hot Drinks in Poland?
- How are products distributed in Other Hot Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Poland - Category analysis
KEY DATA FINDINGS
Health, wellness and premiumisation define other hot drinks
Chocolate-based powder drinks dominate sales
Other plant-based hot drinks gain momentum amid health and wellness trends
Premiumisation will boost value growth
Health-focused offerings will attract consumers’ attention
Sustainability concerns will boost demand for ethnically-sourced products
Leading players focus on health positioning
Wedel and Mokate drive growth
Discounters lead distribution of other hot drinks
Food/drink/tobacco specialists expand from low base
Hot Drinks in Poland - Industry Overview
Wellness, premiumisation, and convenience drive hot drinks dynamics
KEY DATA FINDINGS
Hot drinks witness robust growth amid rising costs
Wellness is key driver of premium spending
Premiumisation shifts towards focused approach
Premiumisation will underpin future value growth
Brands which communicate authentic and sustainable values will gain a competitive edge
Discounters will remain default shopping channel while e-commerce will continue to spend
JDE Peet’s strengthens leadership with premium and innovative offerings
Dallmayr shows strong momentum
Discounters maintain leading role
E-commerce is fastest-growing channel
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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