PROSPECTS AND OPPORTUNITIES
Gradual decline in demand for chocolate-based flavoured powder drinks
The demand for chocolate-based flavoured powder drinks is expected to slow further during the forecast period, primarily due to ongoing economic pressures and constrained household budgets. As these products continue to be perceived as non-essential luxuries, their appeal will remain limited to middle- and higher-income groups.
Persistent challenges of limited availability and low awareness
The other hot drinks category is expected to face continued hurdles due to limited product availability and a lack of robust advertising efforts. Without sufficient promotional activity or product innovation, these products will likely remain underrepresented in the broader market.
Rising competition from flavoured milk drinks
Flavoured milk drinks are projected to gain popularity during the forecast period, particularly among children and their parents. These drinks offer a convenient and palatable alternative to plain milk, making them a preferred choice for school lunches or outdoor activities.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Morocco?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Morocco?
- What are the traditional preferences in Other Hot Drinks in Morocco? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Morocco?
- Which are the leading brands in Other Hot Drinks in Morocco?
- How are products distributed in Other Hot Drinks in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Morocco - Category analysis
KEY DATA FINDINGS
Limited appeal of chocolate-based flavoured powder drinks amid financial constraints
Lack of innovation and limited advertising stalling growth
Packaging strategies and promotions to sustain interest
Gradual decline in demand for chocolate-based flavoured powder drinks
Persistent challenges of limited availability and low awareness
Rising competition from flavoured milk drinks
Hot Drinks in Morocco - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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