COMPETITIVE LANDSCAPE
Smaller players struggle to take share from ConAgra’s Swiss Miss
ConAgra Brands Inc remained the leading company in other hot drinks in the US in retail value terms in 2025, and in fact continued to increase its share, in large part thanks to its Swiss Miss offering in chocolate-based flavoured powder drinks. Even as the company’s financials showed intermittent dips in volume performance for the brand in the past year, its reporting ascribed this less to an endemic problem with the category, and more to a shift in seasonal weather.
Nestlé grows, benefiting from its wide product and brand portfolio
Meanwhile, second-placed Nestlé USA Inc was the most dynamic company in other hot drinks in 2025. While ConAgra largely pins its success in other hot drinks to Swiss Miss, Nestlé’s portfolio is uniquely diverse within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in USA?
- To what extent are health considerations impacting consumption of Other Hot Drinks in USA?
- What are the traditional preferences in Other Hot Drinks in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in USA?
- Which are the leading brands in Other Hot Drinks in USA?
- How are products distributed in Other Hot Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in the US - Category analysis
KEY DATA FINDINGS
With continued retail volume decline, companies look for ways to revitalise sales
Challenges to volume growth, but rising input costs ensure value growth is maintained
Chocolate-based flavoured powder drinks is in a transitory phase
Value sales set to rise, but volume decline anticipated, due to rising input costs and demographic shifts
Exploration of alternatives to address supply chain challenges for coffee and cocoa
Opportunities through offering products with functional benefits
Smaller players struggle to take share from ConAgra’s Swiss Miss
Nestlé grows, benefiting from its wide product and brand portfolio
Retail e-commerce maintains its lead of distribution, acquired the previous year
Opportunities for retail e-commerce by offering niche products
Hot Drinks in the US - Industry Overview
Retail value sales maintain their rising trend, although volume sales decline
KEY DATA FINDINGS
Competition from outside of hot drinks and rising prices hamper volume growth
Premium functional tea and coffee still see growth opportunities
Increasing interest in health helps maintain the popularity of hot drinks
Climate crises and tariffs impact the prices of imported hot drinks
Value growth anticipated, but volume growth potential will be impacted by competition and price rises
Intentional consumption will offer opportunities for products offering benefits
Splitting of hot drinks and soft drinks businesses likely to be seen
Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
The surge in sales of instant coffee benefits the leader in this category, Nescafé
Retail e-commerce leads across categories
Nespresso is particularly successful with online sales
The foodservice offering is compelling
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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