PROSPECTS AND OPPORTUNITIES
Functional ingredients will be a necessity for flavoured powder drinks
An aversion to sugar and anything perceived as an ultra-processed food is likely to be a nagging issue for other hot drinks, and hamper retail volume growth in the forecast period. While the drive towards health and wellness consumption temporarily abated during stay-at-home orders, the sea change that has come in the post-pandemic world is no fad.
Coffee’s crisis is an opportunity for niche categories
Coffee analogues, free from the supply chain woes and climate crisis hindering traditional coffee beans, offer an opportunity for other hot drinks to supplant caffeine needs in the coming years. While cocoa faces many of the same difficulties as other tropically sourced crops, barley, corn, and wheat remain easily sourced locally, and have shown their amenability to roasting in alcoholic drinks such as porters and stouts.
Yaupon remains esoteric
As the US’s only native source of caffeination, yaupon has remained a largely neglected opportunity within the market. Similar to more prevalent offerings featuring yerba mate, the potential for growth is exploitable, given its local origins, wide functional applications, and sustainability as a crop.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in USA?
- To what extent are health considerations impacting consumption of Other Hot Drinks in USA?
- What are the traditional preferences in Other Hot Drinks in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in USA?
- Which are the leading brands in Other Hot Drinks in USA?
- How are products distributed in Other Hot Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in the US - Category analysis
KEY DATA FINDINGS
The brief peak in growth for malt-based and chocolate-based hot drinks recedes
A record low birth rate signals waning potential
Malt-based and chocolate-based hot drinks lag tea and coffee, with little likely shift
Functional ingredients will be a necessity for flavoured powder drinks
Coffee’s crisis is an opportunity for niche categories
Yaupon remains esoteric
Hot Drinks in the US - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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