PROSPECTS AND OPPORTUNITIES
Continuing volume growth over forecast period
Chocolate-based flavoured powder drinks will register positive constant value and volume growth over the forecast period. Nesquik will continue to dominate, due to its popularity among children.
Emerging brands also look to online sales
Emerging brands will look to establish a presence in the online space and will look to push sales through e-commerce. This channel offers lower barriers to entry, allowing niche products such to reach consumers.
Other smaller segments fail to gain traction
Malt-based hot drinks, non-chocolate-based flavoured powder drinks, and other plant-based options like chicory will remain niche in Kazakhstan. These products experience high brand rotation due to low consumer awareness and a lack of habit or understanding of their benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Kazakhstan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Kazakhstan?
- What are the traditional preferences in Other Hot Drinks in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Kazakhstan?
- Which are the leading brands in Other Hot Drinks in Kazakhstan?
- How are products distributed in Other Hot Drinks in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Kazakhstan - Category analysis
KEY DATA FINDINGS
Positive volume growth for other hot drinks in 2024
Players look to widen the consumer base
Nesquik continues to dominate
Continuing volume growth over forecast period
Emerging brands also look to online sales
Other smaller segments fail to gain traction
Hot Drinks in Kazakhstan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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