COMPETITIVE LANDSCAPE
Nestlé continues to dominate
Global Nestlé, along with Nestlé Russia, remains the clear leader, accounting for nearly three-quarters of value sales. Its flagship brand Nesquik continues to dominate, while the newer Khrutka brand from Nestlé Russia is also gaining share within the company’s portfolio.
Khrutka brand gains most value share, with other Russian brands also launching
Nestlé’s new Khrutka brand gains the most value share, as it is more competitively priced than Nesquik. The Khrutka brand has also expanded its pack sizes recently launching large family-sized soft packs designed for price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Kazakhstan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Kazakhstan?
- What are the traditional preferences in Other Hot Drinks in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Kazakhstan?
- Which are the leading brands in Other Hot Drinks in Kazakhstan?
- How are products distributed in Other Hot Drinks in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Kazakhstan - Category analysis
KEY DATA FINDINGS
Russian manufactured Nestlé brand, Khrutka, makes significant gains
Lower volume growth in 2025
Chicory gaining popularity
Positive outlook over forecast period
Increasing premiumisation
Significant potential for chicory
Nestlé continues to dominate
Khrutka brand gains most value share, with other Russian brands also launching
Small local grocers continue to lead
Convenience stores and e-commerce see healthy value growth
Hot Drinks in Kazakhstan - Industry Overview
Price pressures continue
KEY DATA FINDINGS
Minimal volume growth, as inflation still an issue
Developing coffee culture
Flavour innovation key driver of growth
Minimal volume growth over forecast period
Health and wellness key drivers of growth
Continuing innovation supports sales
RG Brands AO continues to have sizeable foothold
Jacobs Douwe Egberts gains most value
Small local grocers continue to dominate
Convenience stores, as well as e-commerce, make significant gains
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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