COMPETITIVE LANDSCAPE
Mondelez Norge AS strengthens its leadership in other hot drinks through Freia Regia
Mondelez Norge AS was the leading player in other hot drinks in Norway in 2025, increasing its share over the year. The company’s dominance is largely attributable to its flagship brand Freia Regia, which accounts for more than one-quarter of total brand share.
Nestlé Norge As emerges as the most dynamic player in other hot drinks in 2025
In 2025, Nestlé Norge AS was the most dynamic company in other hot drinks in Norway, recording the strongest uplift in share. Despite this growth, its overall share remained relatively small, with Mondelez Norge AS and Orkla Foods Norge AS continuing to lead the competitive landscape in first and second place, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Norway?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Norway?
- What are the traditional preferences in Other Hot Drinks in Norway? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Norway?
- Which are the leading brands in Other Hot Drinks in Norway?
- How are products distributed in Other Hot Drinks in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Norway - Category analysis
KEY DATA FINDINGS
Rising cocoa prices and a lack of innovation impacts the performance of other hot drinks in 2025
Price pressures and competition hinder volume growth in other hot drinks
Flavoured powder drinks records the best performance while malt-based drinks remains negligible
Rising costs are expected to shape the outlook for other hot drinks in Norway
Efficiency is set to become essential in Norway’s other hot drinks
Health concerns and proposed advertising restrictions may influence future demand in other hot drinks
Mondelez Norge AS strengthens its leadership in other hot drinks through Freia Regia
Nestlé Norge As emerges as the most dynamic player in other hot drinks in 2025
Discounters leads distribution of other hot drinks despite a share decline in 2025
Growth for retail e-commerce is driven by convenience and broader product access
Hot Drinks in Norway - Industry Overview
Health, price rises and evolving consumer preferences shape hot drinks in Norway
KEY DATA FINDINGS
Shifting purchasing habits as rising costs reshape hot drinks in Norway
Health-led preferences drive rising demand for functional and ethically sourced hot drinks
A growing preference for ready-to-drink options intensifies competition for hot drinks
Price pressures will drive value growth as consumers shift towards more affordable hot drink options
Sustainability and transparency are set to become key drivers in hot drinks in Norway
Cold brewed drinks are expected to challenge sales of hot drinks across the forecast period
Jacobs Douwe Egberts Norge AS maintains its leadership across hot drinks in Norway
Joh. Johannson Kaffe records dynamic growth through established coffee brands
Discounters leads hot drinks distribution as price-conscious consumers drive growth
Retail e-commerce drives growth as consumers appreciate convenience and a wide assortment
Historic coffee prices reshape consumer behaviour across on-trade and off-trade channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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