COMPETITIVE LANDSCAPE
Nestlé Gida Sanayii AS maintains its leadership in other hot drinks despite challenges
In 2025, Nestlé Gida Sanayii AS remained the leading company in Turkey’s other hot drinks category, though it experienced a slight decline in share. The company’s strong position is supported by its flagship brands, Nestlé and Nesquik, which rank second and third in the brand landscape behind Dr.
Danone Tikvesli Gida ve Içecek San. ve Tic. AS leads growth through sales of sahlep
In 2025, Danone Tikvesli Gida ve Içecek San. ve Tic.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Turkey?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Turkey?
- What are the traditional preferences in Other Hot Drinks in Turkey? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Turkey?
- Which are the leading brands in Other Hot Drinks in Turkey?
- How are products distributed in Other Hot Drinks in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Turkey - Category analysis
KEY DATA FINDINGS
Other hot drinks records growth driven by sahlep, while flavoured powder drinks decline
Price inflation and shifts in consumer preferences challenges volume growth of other hot drinks
Other plant-based hot drinks lead growth, driven by Sahlep’s seasonal appeal and cultural significance
Moderate growth is set to be driven by other plant-based hot drinks and portfolio adaptation
Packaging developments are expected to support growth in other hot drinks
Health and wellness trends will continue to shape consumer preferences in other hot drinks
Nestlé Gida Sanayii AS maintains its leadership in other hot drinks despite challenges
Danone Tikvesli Gida ve Içecek San. ve Tic. AS leads growth through sales of sahlep
Supermarkets leads distribution through wide assortment and accessibility
Discounters and retail e-commerce drive growth through affordability and convenience
Hot Drinks in Turkey - Industry Overview
Premiumisation, innovation and health drive value growth in hot drinks in 2025
KEY DATA FINDINGS
Retail value sales rise amid premiumisation and currency-driven price growth
Product innovation sustains consumer engagement in hot drinks amid inflation
Health, wellness and sustainability shape hot drinks consumption in 2025
Steady growth is expected for hot drinks amid mature conditions
Innovation to set to drive growth in hot drinks through health and premiumisation trends
Digital adoption and consumer lifestyle changes impact distribution channels within hot drinks
Cay Isletmeleri Genel Müdürlügü retains its top position through leading tea brands
Ofcaysan AS and Dogus Cay record dynamic growth through tea innovations
Supermarkets leads sales of hot drinks, while discounters and retail e-commerce drive growth
The on-trade channel drives growth for hot drinks, fuelled by social interactions and tourism demand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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