COMPETITIVE LANDSCAPE
Nestlé Brasil leverages a strong and developing portfolio to lead other hot drinks
Despite a projected drop in retail value share in 2025, Nestlé Brasil is set to remain the leading player in chocolate-based flavoured powder drinks, and other hot drinks overall, at the end of the review period. The company offers the popular and leading chocolate-based flavoured powder drinks brand Nescau.
Toddy benefits from the exploration of exclusive and appealing options
PepsiCo has also invested in the category, introducing new flavour options and highlighting the focus on capturing consumers’ interest with exclusive and appealing products. This emphasis on differentiation is likely to remain strong in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Brazil?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Brazil?
- What are the traditional preferences in Other Hot Drinks in Brazil? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Brazil?
- Which are the leading brands in Other Hot Drinks in Brazil?
- How are products distributed in Other Hot Drinks in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Brazil - Category analysis
KEY DATA FINDINGS
The category develops and grows despite challenges
Chocolate-based flavoured powder drinks afford a variety of uses
Positive, if marginal, retail volume growth amidst strong upward pressure on prices
Divergent performances anticipated at the category level
Brazil to potentially grow as an international cocoa producer
Other hot drinks with healthier approaches and ingredients are set to gain traction
Nestlé Brasil leverages a strong and developing portfolio to lead other hot drinks
Toddy benefits from the exploration of exclusive and appealing options
Chocolate-based flavoured powder drinks remain popular items in supermarkets and hypermarkets
Small local grocers offer a convenient alternative to large modern grocery retailers
Hot Drinks in Brazil - Industry Overview
Coffee continues to shape hot drinks in Brazil
KEY DATA FINDINGS
Inelastic consumption maintains positive retail volume growth trajectory for coffee despite rising prices
Convenience spurs fresh ground coffee pods while fresh coffee beans rides the quality wave
Health benefits spike interest in tea while there remains a habit of drinking chocolate milk
Positive outlook as coffee price rises slow
Premiumisation as a way to add dynamism to coffee
New consumption occasions to foster coffee demand
New product developments in the pod and instant formats in coffee
More consolidated competitive landscapes in tea and other hot drinks
Daily consumption favours physical retailers
Foodservice developments push higher on-trade volume sales growth in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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