COMPETITIVE LANDSCAPE
Nestlé holds on to commanding lead
Nestlé continues to have a commanding lead, accounting for over one-third of value share. Its Nesquik brand is widely available across all retail outlets.
Second-placed Kraškomerc gains most value share
Second-placed Kraškomerc, which accounts for about a quarter of total value share, gains the most value share in 2025. The company is a distributor for Croatian company Kraš and its Kraš Express brand is more affordable than Nesquik.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in North Macedonia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in North Macedonia?
- What are the traditional preferences in Other Hot Drinks in North Macedonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in North Macedonia?
- Which are the leading brands in Other Hot Drinks in North Macedonia?
- How are products distributed in Other Hot Drinks in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in North Macedonia - Category analysis
KEY DATA FINDINGS
Chocolate-based flavoured powder drinks still only significant offering
Some volume growth, in spite of population decline
Rising popularity of pods and capsules
Muted constant value growth over forecast period
Degree of premiumisation
Stricter regulation improves quality
Nestlé holds on to commanding lead
Second-placed Kraškomerc gains most value share
Small local grocers continue to dominate
Retail e-commerce gains most value share
Hot Drinks in North Macedonia - Industry Overview
Positive growth, due to higher consumer confidence
KEY DATA FINDINGS
Positive picture overall
Price continues to drive sales
Health and wellness also a significant factor
Modest growth over forecast period
Focus on healthier positioning with tea and other hot drinks
Growing focus on sustainability
Nestlé holds on to commanding lead, supported by a wide product portfolio
Illycaffè gains most value share
Small local grocers continue to dominate
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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