COMPETITIVE LANDSCAPE
Stable competitive landscape led by Wander AG
The competitive landscape within other hot drinks remained highly concentrated in 2025, with many consumers staying loyal to their known and preferred brands and products. Wander AG enjoyed continued success especially within malt-based hot drinks, with its highly renowned and popular brand Ovomaltine.
Private label growth due to elevated price sensitivity
Given the elevated price sensitivity in 2025, more Swiss consumers switched to the private label ranges of trusted leading grocery retailers, such as Coop and Migros. This shift in consumption supported an above average performance of private label in other hot drinks during 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Switzerland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Switzerland?
- What are the traditional preferences in Other Hot Drinks in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Switzerland?
- Which are the leading brands in Other Hot Drinks in Switzerland?
- How are products distributed in Other Hot Drinks in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Switzerland - Category analysis
KEY DATA FINDINGS
Other hot drinks remain challenged
Sugar concerns challenge the other hot drinks category
Malt-based hot drinks show some resilience
Sugar concerns will dampen consumption of chocolate-based flavoured powder drinks
Technological advances to support product development
EU legislation poses further limitations
Stable competitive landscape led by Wander AG
Private label growth due to elevated price sensitivity
Sales are heavily skewed among grocery retailers
On-the-go consumption drives sales through forecourt retailers and vending channels
Hot Drinks in Switzerland - Industry Overview
Healthy performance reported in hot drinks
KEY DATA FINDINGS
Modest growth reflects cultural importance of hot drinks
Health and wellness trends play pivotal role shaping hot drinks consumption
Premiumisation trend plays a bigger influence
Modest outlook despite the maturity of hot drinks
Premiumisation and sustainability will remain key drivers
Status quo in terms of distribution and the competitive landscape
Nestlé Suisse SA reaffirms its stronghold in hot drinks
Shift to private label is evident
Supermarkets hold dominant position, but discounters are gaining share
Gradual rise in retail e-commerce sales
Sluggish performance in foodservice as consumers make cutbacks
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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