PROSPECTS AND OPPORTUNITIES
Other hot drinks expected to see improved performance in the forecast period
Other hot drinks is expected to see steady growth in retail volume terms over the forecast period. Innovations that align with the growing trends of diverse flavours and health are expected to contribute positively to the category’s future growth.
Chocolate-based drinks expected to benefit from slowdown in growth of cocoa prices
Chocolate-based flavoured powder drinks is expected to see recovery in retail volume growth from 2026 as cocoa prices are expected to stay high in 2025, affecting production costs which result in higher prices for consumers. Consumers are expected to continue consuming chocolate-based drinks as an indulgent experience.
RTD counterparts preferred due to convenience and hotter weather
Most leading brands in other hot drinks have a similar RTD product portfolio. With better growth prospects and expansion opportunities in the RTD beverage market in Thailand, hot drink players are increasingly shifting their marketing efforts and new product development focus to the RTD drinks segment to drive impulse consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Thailand?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Thailand?
- What are the traditional preferences in Other Hot Drinks in Thailand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Thailand?
- Which are the leading brands in Other Hot Drinks in Thailand?
- How are products distributed in Other Hot Drinks in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Thailand - Category analysis
KEY DATA FINDINGS
Malt-based hot drinks and chocolate-based flavoured powder drinks see negative retail volume growth amid price hikes
Health and wellness benefitting cereal-based drinks
Leading players in malt-based drinks compete with aggressive marketing strategy
Other hot drinks expected to see improved performance in the forecast period
Chocolate-based drinks expected to benefit from slowdown in growth of cocoa prices
RTD counterparts preferred due to convenience and hotter weather
Hot Drinks in Thailand - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!