PROSPECTS AND OPPORTUNITIES
Limited growth expectations amid competitive pressures
The outlook for other hot drinks in Estonia remains subdued, with the category unlikely to witness significant growth over the forecast period. One of the key challenges is the strong competition from alternative beverages, such as herbal teas and decaffeinated coffee, which appeal to similar consumer groups.
Hot chocolate faces cultural and health perception barriers
Hot chocolate has struggled to gain widespread acceptance in Estonia, where it is not deeply embedded in the cultural fabric. Moreover, it carries the stigma of being a high-sugar indulgence, which does not align with the priorities of health-conscious consumers.
Industry efforts towards healthier options
Despite the challenges, the industry has been actively attempting to address consumer concerns by introducing healthier product variations. The Mars extension into hot drinks with sweeteners exemplifies these efforts, aiming to balance indulgence with reduced sugar content.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Estonia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Estonia?
- What are the traditional preferences in Other Hot Drinks in Estonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Estonia?
- Which are the leading brands in Other Hot Drinks in Estonia?
- How are products distributed in Other Hot Drinks in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Estonia - Category analysis
KEY DATA FINDINGS
Lower priority amid economic pressures
Health concerns drive reduced sugar consumption
Brand innovations signal resilience
Limited growth expectations amid competitive pressures
Hot chocolate faces cultural and health perception barriers
Industry efforts towards healthier options
Hot Drinks in Estonia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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