PROSPECTS AND OPPORTUNITIES
Premiumisation will continue to drive growth on the other hot drinks landscape
The premiumisation of cocoa drinking powders will grow over the forecast period, driven by rising consumer demand for higher-quality, ethically sourced ingredients. As consumers become more conscious of their products' taste and ethical sourcing, cocoa drink powders that offer taste, functional benefits, and strong ethical credentials are likely to perform well in the market.
Private label gains ground, offering quality goods at appealing price points
Across the forecast period, private labels will continue to focus on launching sophisticated products to compete against brands – offering comparable quality with more affordable prices. New products will continue to enter the Finnish market over the forecast period, with the S Group retailer private label lines including products such as Änglamark kaakaojuomajauhe luomu (organic hot chocolate powder) which contains Fairtrade cane sugar and cocoa, while also being low-fat.
Locally produced products appeal through a sense of national pride
Finnish consumers' preference for domestically produced products is rooted in several factors, including trust in local quality, a desire to support the Finnish economy, and a strong sense of national pride. They often choose locally made goods because they feel these products are more reliable and aligned with Finnish values.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Finland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Finland?
- What are the traditional preferences in Other Hot Drinks in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Finland?
- Which are the leading brands in Other Hot Drinks in Finland?
- How are products distributed in Other Hot Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Finland - Category analysis
KEY DATA FINDINGS
Launches focus on health attributes and value-added positionings
Convenient, single serving portions drive sales of chocolate drink powders
Health and wellness increasingly shapes new product developments
Premiumisation will continue to drive growth on the other hot drinks landscape
Private label gains ground, offering quality goods at appealing price points
Locally produced products appeal through a sense of national pride
Hot Drinks in Finland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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