COMPETITIVE LANDSCAPE
Mondelez benefits from its strong O’Boy brand portfolio with variants to meet different consumer needs
Mondelez Finland Oy is the leading player in other hot drinks in Finland, thanks to its strong O’Boy brand portfolio, extensive distribution network, and consumer trust. The brand also offers single-serve portions, as well as health and wellness inspired variants with lower levels of sugar and chocolate powder which still promises to deliver all the flavour.
Fazer sees growth thanks to image of high quality chocolate and convenience of single-serve packs
Fifth placed player Fazer Makeiset Oy is showing the strongest company growth, benefitting from its domestically manufactured Fazer Cocoa, which offers convenient single-serve packages. The domestic Fazer brand is also a famous confectionery brand and its iconic chocolate tablets represent Finnish chocolate in the word.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Finland?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Finland?
- What are the traditional preferences in Other Hot Drinks in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Finland?
- Which are the leading brands in Other Hot Drinks in Finland?
- How are products distributed in Other Hot Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Finland - Category analysis
KEY DATA FINDINGS
Other hot drinks suffers from category maturity and competition from popular options in tea and coffee
Sales struggle in both value and volume terms, due to lack of available product options in other hot drinks
Chocolate-based flavoured powder drinks is the main category, with private label noted to be active in attracting consumers
An improved performance expected over the forecast period, although sales will remain sluggish
Innovation sluggish, with some trends expected in healthier options and sustainable causes
Local production will remain appealing to consumers
Mondelez benefits from its strong O’Boy brand portfolio with variants to meet different consumer needs
Fazer sees growth thanks to image of high quality chocolate and convenience of single-serve packs
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
Hot Drinks in Finland - Industry Overview
Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
Health and wellness trends strongly evident in tea
Sustainable credentials attract eco-aware consumers
Made in Finland Key Flag remains a key draw for consumers
Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
Sustainability trends and ethical credentials will remain important considerations
Health and wellness trends will drive new product developments
Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
Little’s benefits from niche positioning in flavoured coffee
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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