COMPETITIVE LANDSCAPE
Universal Sweet Industries maintains lead thanks to strong position of its flagship La Universal Cocoa
Universal Sweet Industries SA, owned by GBO Grupo Empresarial Mariposa Corp, is the clear leader in other hot drinks. Its flagship product, La Universal Cocoa, is a traditional and well-loved brand, deeply embedded in Ecuadorian households.
Choco Listo brand benefits from ease of preparation, strong marketing, and wide availability
Cía Nacional de Chocolates SA (Grupo Nutresa SA (GBO)) is seeing the strongest company growth thanks to its Choco Listo brand which comes in second brand place after La Universal Cocoa. Unlike La Universal Cocoa, Choco Listo emphasizes convenience, particularly its ease of dissolution, which resonates strongly with modern consumers seeking quick preparation.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Ecuador?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Ecuador?
- What are the traditional preferences in Other Hot Drinks in Ecuador? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Ecuador?
- Which are the leading brands in Other Hot Drinks in Ecuador?
- How are products distributed in Other Hot Drinks in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Ecuador - Category analysis
KEY DATA FINDINGS
Other hot drinks remain in a volume slump due to high prices of cocoa
The key performance driver is the significance of chocolate-based flavoured powder drinks
Producers seek to expand the uses of cocoa
Relatively flat sales for other hot drinks, with some support from on-trade and the rise of specialty chocolateries
Innovation to drive growth in Ecuador’s other hot drinks
Sugar content — a key issue for health and wellness trends
Universal Sweet Industries maintains lead thanks to strong position of its flagship La Universal Cocoa
Choco Listo brand benefits from ease of preparation, strong marketing, and wide availability
Supermarkets maintains distribution channel lead
Significant growth of discounters channel reflects in other hot drinks sales
Hot Drinks in Ecuador - Industry Overview
Value sales rebound due to high prices, while volume consumption remains in a slump overall
KEY DATA FINDINGS
High prices of coffee and cocoa boost value sales, while consumers seek cost savings
Leading players attract consumers to fresh coffee with smaller formats at more affordable prices
Foodservice sees positive volume growth, helping to support total category performance
Volume sales of hot drinks will recover to a flat performance
Consumer awareness and lifestyle trends will boost interest in fresh coffee and functional teas
Health and wellness trends create challenges for high-sugar other hot drinks
GBO Grupo Empresarial Mariposa Corp benefits from being the owner of leading local players
Players benefit from targeted offerings and offering smaller pack sizes to meet different consumer budgets
Small local grocers continue to benefit from affordable options and pack sizes to fit all budgets
Discounters channel sees triple-digit channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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