COMPETITIVE LANDSCAPE
Cía Nacional de Chocolates SA maintains leadership through innovation, affordability and strong brand equity
Cía Nacional de Chocolates SA remained the leading company in other hot drinks in 2025, supported by its extensive brand portfolio, including Corona, Diana, Bogotano and Chocolisto. Innovation has been central to its success, with the company introducing powder and reduced-sugar variants of its traditional Corona lines to appeal to consumers who value convenience and are attentive to sugar intake.
Casa Luker emerges as one of the most dynamic players through varied price tiers and targeted marketing
Casa Luker was one of the most dynamic companies in the category, following Cía Nacional de Chocolates SA and Nestlé. Its flagship Sol brand expanded its appeal by offering multiple alternatives from the traditional sweetened version to a sugar-free option and lower-priced cocoa pastilles, which are around 30% cheaper than the core line.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Colombia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Colombia?
- What are the traditional preferences in Other Hot Drinks in Colombia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Colombia?
- Which are the leading brands in Other Hot Drinks in Colombia?
- How are products distributed in Other Hot Drinks in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Colombia - Category analysis
KEY DATA FINDINGS
2025 developments reflect the influence of rising prices, health tax impacts and strengthened category engagement
Retail value sales increase as cocoa prices and fiscal measures drive strong price-led growth
Malt-based hot drinks strengthen their position through affordability and widespread distribution
Category expected to maintain healthy growth as value pricing and channel strategies support resilience
Brand engagement and experiential marketing expected to play a growing role in driving interest
Convenience-driven innovation set to shape the evolution of traditional chocolate consumption
Cía Nacional de Chocolates SA maintains leadership through innovation, affordability and strong brand equity
Casa Luker emerges as one of the most dynamic players through varied price tiers and targeted marketing
Supermarkets and hypermarkets remain the largest channels despite share losses
Discounters remain the most dynamic channel as expansion and affordability drive strong gains
Hot Drinks in Colombia - Industry Overview
Economic stabilisation supports renewed household consumption despite persistent price pressures
KEY DATA FINDINGS
Premiumisation accelerates as consumers seek higher-quality experiences at home
Health and functionality strengthen as core drivers of consumption
Discount channels reshape competitive strategies and pricing architecture
Coffee to sustain growth as consumption occasions diversify
Tea to benefit from wellness positioning and digital engagement
Other hot drinks to post moderate volume gains but stronger value growth
Leading companies deepen channel specialisation and affordability strategies
Most dynamic players accelerate innovation and visibility
Local grocers remain dominant but lose share to discount retailers
Discount retailers reshape market dynamics as e-commerce gains traction
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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