PROSPECTS AND OPPORTUNITIES
Health benefits drive growth potential across the category
The long-term growth prospects for other hot drinks are promising, driven by the increasing alignment of these products with the broader trend towards healthy living. Although the category remains relatively small, its high growth potential makes it an area of interest for both manufacturers and retailers.
Other plant-based hot drinks continue to outpace the market
Among the various subcategories, other plant-based hot drinks are forecast to experience the strongest growth over the coming years. These products appeal to a niche but expanding demographic of health-conscious adults, particularly those seeking alternatives to coffee.
Steady sales expected for chocolate-based flavoured powder drinks
While chocolate-based flavoured powder drinks are anticipated to see slower volume growth compared to plant-based alternatives, their sales will remain significant due to their strong market presence and established consumer base. These products continue to appeal to children and teenagers, with parents valuing their added nutritional benefits, including vitamins and minerals.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Romania?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Romania?
- What are the traditional preferences in Other Hot Drinks in Romania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Romania?
- Which are the leading brands in Other Hot Drinks in Romania?
- How are products distributed in Other Hot Drinks in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Romania - Category analysis
KEY DATA FINDINGS
Other plant-based hot drinks benefit from alignment with health trends
Chocolate-based flavoured powder drinks lead sales with a trusted health appeal
The growing consumer base for plant-based hot drinks sustains ongoing sales
Health benefits drive growth potential across the category
Other plant-based hot drinks continue to outpace the market
Steady sales expected for chocolate-based flavoured powder drinks
Hot Drinks in Romania - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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