COMPETITIVE LANDSCAPE
Nestlé continues to benefit from flagship Nesquik and local Khrutka brands
Balton Trading Asia OOO (Nestlé SA (GBO)) maintained its leading company place in 2025, thanks to the popularity of its flagship Nesquik brand, with the newer Khrutka brand also gaining share. After the withdrawal of the Nesquik brand from Russia in early 2022, due to geopolitical developments, Nestlé introduced a new local brand, Khrutka, which allowed the company to maintain production and logistics on existing facilities.
Nestlé’s ongoing growth is enabled by its local Khrutka brand
Nestlé SA (GBO) is seeing strong company growth in Uzbekistan, in part thanks to the introduction of the local Khrutka brand, thus, to maintain the company’s stronghold after the withdrawal of the Nesquik brand from Russia. This has enabled the global Nestlé to maintain sales in the region.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Uzbekistan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Uzbekistan?
- What are the traditional preferences in Other Hot Drinks in Uzbekistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Uzbekistan?
- Which are the leading brands in Other Hot Drinks in Uzbekistan?
- How are products distributed in Other Hot Drinks in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Uzbekistan - Category analysis
KEY DATA FINDINGS
Value sales supported by high cocoa prices, while volume remains positive and stable
Demand for chocolate-based flavoured powder drinks continues from both children and adults
Chocolate-based flavoured powder drinks remains the only category in other hot drinks
Ongoing demand will support healthy sales over the forecast period
Opportunities for innovations remain in chocolate-based flavoured powder drinks
Chicory drinks show the greatest potential as an emergent category
Nestlé continues to benefit from flagship Nesquik and local Khrutka brands
Nestlé’s ongoing growth is enabled by its local Khrutka brand
Small local grocers maintains largest channel lead, despite competition from the ongoing expansion of large retailers
Convenience stores and e-commerce show strong growth from low bases
Hot Drinks in Uzbekistan - Industry Overview
Healthy value growth supported by high prices, with low and stable volume supported by baseline demand
KEY DATA FINDINGS
Coffee consumption expands thanks to rising café and coffee culture
Green tea remains the most consumed and fruit/herbal tea benefits from health and wellness trends
Chocolate-based flavoured powder drinks remain popular
Stable sales expected to continue for hot drinks over the forecast period
Coffee sales will maintain momentum, thanks to ongoing rise of coffee culture
Competitive status quo not expected to change
Millenium Distribution maintains its overall leading place thanks to portfolio of popular brands
Kofe Plius enjoys significant company growth thanks to its MakBush brand benefitting from the expansion of coffee culture
Small local grocers maintains largest channel lead, despite competition from the ongoing expansion of large retailers
Convenience stores and e-commerce show strong growth from low bases
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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