Households

Total report count: 149

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Country Briefing Jul 2025

The number of households is set to increase slightly, while the average household size will shrink in Slovakia over 2024-2029. Single person households will remain the dominant household type and the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 60.9% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Tunisia over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 74.8% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2024-2029. Single person households will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to expand to 60.2% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Venezuela over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 88.3% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase rapidly, while the average household size will shrink in Oman over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 91.8% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase slightly, while the average household size will shrink in Serbia over 2024-2029. Single person households will remain the dominant household type and the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 60.6% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to slightly decrease, while the average household size will shrink in Latvia over 2024-2029. Single person households will remain the dominant household type and the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 73.9% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will remain unchanged in Kuwait over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to remain unchanged by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Iran over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 80.2% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to expand to 95% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Jordan over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 93.3% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Iraq over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 74.5% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase slightly, while the average household size will shrink in Georgia over 2024-2029. Couples with children will become the dominant household type but the fastest household expenditure growth is forecast to be recorded by extended ("other") households. In addition, the share of households living in urban areas is projected to expand to 64.9% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will remain unchanged in Lebanon over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 90.9% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase slightly, while the average household size will shrink in North Macedonia over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 67.5% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2024-2029. Single person households will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by extended ("other") households. In addition, the share of households living in urban areas is projected to expand to 71.6% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2024-2029. Single person households will remain the dominant household type and the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 63.9% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Cameroon over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by extended ("other") households. In addition, the share of households living in urban areas is projected to expand to 66.3% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to slightly decrease, while the average household size will remain unchanged in Bosnia and Herzegovina over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single-parent families. In addition, the share of households living in urban areas is projected to expand to 45.2% by 2029.

USD 350
Country Briefing Jul 2025

The number of households is set to increase moderately, while the average household size will shrink in Bahrain over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 91.2% by 2029.

USD 350
Strategy Briefing Jul 2025

The average consumer no longer exists. Markets are fragmenting into increasingly diverse segments, with polarisation emerging as one of the clearest and most measurable patterns. This report explores how polarisation can serve as a lens to understand where value expectations are shifting most sharply, and how businesses can turn these divisions into targeted growth opportunities.

USD 1,475
Country Briefing Jun 2025

The number of households is set to increase moderately, while the average household size will remain unchanged in Uzbekistan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by extended ("other") households. In addition, the share of households living in urban areas is projected to expand to 57.1% by 2028.

USD 350
Country Briefing Jun 2025

The number of households is set to increase slightly, while the average household size will remain unchanged in Uruguay over 2024-2029. Single person households will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to expand to 96.3% by 2029.

USD 350
Country Briefing Jun 2025

The number of households is set to increase moderately, while the average household size will shrink in Turkmenistan over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by single person households. In addition, the share of households living in urban areas is projected to expand to 62.1% by 2029.

USD 350

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