Modern families are evolving fast, reshaping global consumption. Traditional models are declining, while new household types rise, driven by demographic, economic and cultural shifts. Brands must act now to stay relevant. Understanding today’s fluid family structures and emerging types is critical to unlocking growth, avoiding stagnation and building emotional connections that drive loyalty.

In 2024, couples with children dominated Algerian households, but their share is predicted to decline to 53.0% by 2029, reflecting a trend towards smaller family units. Single person households are projected to grow by 25.2% over 2024-2029, driven by delayed marriage and urbanisation. Urbanisation, reaching 79.0% by 2029, will strain infrastructure and housing, but efforts to reduce income inequality between urban and rural areas are showing progress.

In 2024, couples with children were the leading household type in Uganda, reflecting traditional family values and a preference for larger families. However, the birth rate is declining, due to urbanisation, and improved education and healthcare. Over 2024-2029, the number of households is forecast to grow by 19.9%, with single person households expanding the fastest. Urban areas are facing increased pressure on infrastructure and services.

In 2024, single person households were the leading type in the UK, driven by demographic ageing and younger generations prioritising education and career. Extended households are forecast to grow fastest over 2024-2029, influenced by economic pressures and multi-generational living. Despite a high urbanisation rate, rural areas are expected to have 7.0% higher disposable income by 2029, highlighting regional economic disparities.

In 2024, single person households were the leading household type in Sweden, accounting for 42.1% of all households, driven by younger people prioritising education and career, and an ageing population. Over 2024-2029, the number of households is forecast to grow by 3.0%, with single person households expanding by 7.2%. Additionally, urbanisation is predicted to reach 91.3% by 2029, intensifying the need for sustainable urban planning.

In 2024, couples with children were the leading household type in Taiwan, reflecting traditional family values and a trend towards smaller family sizes. Over 2024-2029, the number of households is forecast to grow modestly, by 1.4%, with couples without children expanding the fastest, by 6.7%, driven by delayed marriage and childbirth. The share of couples with children is predicted to decline to 28.0% by 2029, highlighting demographic challenges and the need for social policies to support an ag

In 2024, couples with children were the leading household type in Tanzania, reflecting traditional family values, though the birth rate fell to 34.8 per 1,000 population. Over 2024-2029, the number of households is forecast to grow by 20.1%, with a shift towards smaller family units, and single person households expanding by 37.7%. Furthermore, urbanisation is predicted to increase, with the share of urban households increasing to 47.1% by 2029.

In 2024, couples with children were the leading household type in Turkey, accounting for 38.0% of all households, but this share is predicted to decrease to 35.5% by 2029. Single person households are forecast to grow the fastest over 2024-2029, expanding by 20.2%, reflecting a trend towards later family formation and individual independence. Furthermore, the average household size is projected to shrink from 3.2 persons to 3.1, aligning with global demographic shifts.

In 2024, couples with children were the leading household type in the UAE, accounting for 56.5% of the total, though this share is predicted to decline to 53.4% by 2029. Single person households are forecast to grow by 77.4% over the same period, reflecting a shift towards smaller and more varied household structures. The birth rate increased to 10.4 births per 1,000 population in 2024, driven by government incentives.

In 2024, single person households in Thailand accounted for 28.7% of all households, driven by the younger generation’s focus on education and career, and an ageing population. Over 2024-2029, the number of households is forecast to grow by 2.8%, with single person households expanding the fastest, by 8.8%. Despite this, the average household size is predicted to remain stable at 2.7 persons. Urbanisation and income inequality continue to pose significant challenges.

In 2024, couples with children were the leading household type in Nigeria, reflecting traditional family values and a high birth rate. However, urbanisation, improved education, and healthcare are driving a gradual shift towards smaller family units and a decline in the birth rate. Over 2024-2029, the number of households is forecast to grow by 11.4%, with single person households expanding the fastest, and with the average household size shrinking from 4.9 persons to 4.8.

In 2024, single person households in the US accounted for 29.3% of all households, driven by younger generations prioritising education and career, and an ageing population. Over 2024-2029, the number of households is forecast to grow by 3.1%, with single person households expanding by 6.5%. Urbanisation is projected to reach 84.0%. The US faces challenges in housing affordability and the digital divide, with house prices and essential spending increasing.

In 2024, single person households in Saudi Arabia accounted for 29.4% of all households, driven by a focus on education, career and financial stability. Over 2024-2029, the number of households is forecast to grow by 20.4%, with the proportion of single person households predicted to increase to 33.3%, having seen the fastest among all types. The urbanisation rate reached 86.0% in 2024, with Mecca projected to grow the fastest, while the average household size is forecast to shrink from 3.4 pers

In 2024, single person households were the leading type in Belgium, driven by an ageing population and younger individuals delaying family formation. Over 2024-2029, the number of households is forecast to grow by 3.2%, with a slight decrease in single person households and a significant rise in single-parent families. While urbanisation is high, the economic benefits in urban areas were subdued in 2024, and the digital divide persists in rural regions.

In 2023, Argentina's dominant household type was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and single-child households was observed, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households is projected to increase, with single person households increasing the fastest due to factors such as later marriages and increased divorce rates.

In 2024, couples with children were the leading household type in Australia, reflecting traditional family lifestyles, though the trend towards smaller family units continued, with a birth rate below the global average. Over 2024-2029, the number of households is forecast to grow by 11.0%, driven by urbanisation and a shrinking average household size, with single person households expanding the fastest. Additionally, the high urbanisation rate and increasing broadband access highlight the need f

In 2024, couples with children were the most common household type in Spain, reflecting a trend towards smaller family units and a stable birth rate. Over 2024-2029, the number of households is forecast to grow modestly, by 3.2%, with extended households expanding fastest, by 7.4%, due to an ageing population and high housing costs. Despite this growth, the average household size is predicted to remain unchanged at 2.6 persons.

In 2024, couples with children were the most common household type in Sri Lanka, reflecting traditional family values, though a shift towards smaller family sizes and delayed family formation is evident, due to urbanisation and improved education and healthcare. Over 2024-2029, the number of households is forecast to grow by 9.4%, with single person households rising the fastest. Despite these changes, couples with children will remain the largest consumer segment, driving demand for family-orie

In 2024, couples with children remained the leading household type in Singapore, though their share is predicted to decline to 45.9% by 2029. Single person households are projected to grow the fastest, reflecting delayed marriage and childbearing, due to economic pressures and changing social norms. Consumer expenditure per household is forecast to expand by 6.8% over 2024-2029, with couples with children still the largest consumer segment.

In 2024, couples with children dominated household composition in the Philippines, reflecting traditional family values and a trend towards smaller family units. Over 2024-2029, the number of households is forecast to grow by 11.0%, with single person households expanding the fastest, driven by delayed family formation and urbanisation. Despite this, couples with children will remain the largest consumer segment, supporting demand for family-orientated goods and services.

In 2024, childless couples constituted the leading household type in New Zealand, driven by urbanisation, financial pressures and career priorities. Single person households are forecast to grow the fastest over 2024-2029, reflecting a shift towards personal independence and delayed family commitments. Furthermore, the average household size is predicted to shrink, and the share of the population aged 65+ years will rise, indicating significant demographic changes.

In 2024, couples with children were the most common household type in Qatar, driven by traditional family values and urbanisation. Despite a decline in the birth rate and a shift towards smaller family units, the average household size remained large, at 5.5 individuals. Over 2024-2029, the number of households is forecast to grow by 11.4%, with couples with children expected to increase their share to 44.6%.

In 2024, couples with children were the most common household type in Pakistan, reflecting traditional family values, despite a dropping birth rate, driven by urbanisation and improved access to education and healthcare. Over 2024-2029, the number of households is forecast to grow by 9.2%, with a slight decrease in average household size and a significant rise in single-parent families. Moreover, the urbanisation rate is predicted to increase to 41.7%, exacerbating infrastructure and housing cha

In 2024, extended households were the most prevalent type in Côte d’Ivoire, comprising 32.7% of all households, but their share is forecast to decline slightly to 32.3% by 2029. Single person households are expected to grow the fastest, expanding by 27.6% over the 2024-2029 period, driven by changing social norms and economic conditions. The urbanisation rate is projected to rise to 64.2% by 2029, placing rising pressure on urban infrastructure and services.