COMPETITIVE LANDSCAPE
Industrias Bongo Bongo’s Black brand leads sales
Industrias Bongo Bongo Ltda’ s Black brand continues to lead off-trade volume sales of energy drinks in Boliva, driven by affordability, accessibility and stable pricing. Its strong visibility through small local grocers, as well as informal retail outlets, ensures broad coverage among lower-income consumers.
Emerging players drive growth
Smaller players grouped under “others” represents the most dynamic growth area in energy drinks. These companies are expanding rapidly through accessible pricing, product diversification and creative flavour development, making energy drinks increasingly relevant across middle-income segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Energy Drinks in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Bolivia?
- Which are the leading brands in Energy Drinks in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Energy Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Bolivia - Category analysis
KEY DATA FINDINGS
Energy drinks expand daily relevance through local Innovation and multifunctional benefits
Local innovation and stable prices fuel growth
Reduced sugar energy drinks have growing, niche presence while regular formulations dominate sales
Local offerings will power consumption
EMBOL to drive future growth through digitalisation strategy
Players to pursue health-focused innovation
Industrias Bongo Bongo’s Black brand leads sales
Emerging players drive growth
Small local grocers lead sales, despite competition from modern retailers
Small local grocers drive growth with promotions and affordable formats
Soft Drinks in Bolivia - Industry Overview
Affordability remains key driver of growth
KEY DATA FINDINGS
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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