PROSPECTS AND OPPORTUNITIES
Brand boosting through multichannel marketing by Ciclón
Ciclón, the leading local energy drink brand produced by Alca Group Srl, has strengthened its market presence through aggressive marketing and brand activations. With a broad portfolio of flavours and diverse product presentations, Ciclón targets a wide range of consumers, particularly those in the value segment.
Revitalising energy drinks with targeted strategies
The entry of new players is stimulating growth in energy drinks in Bolivia. SEIQ Srl, with its Pitbull Energy brand, is capitalising on the demand for functional products tailored to fitness enthusiasts and athletes.
Reshaping the product area through government policies and local innovation
Macroeconomic policies implemented by the new government of Argentina have significantly impacted the energy drinks market in Bolivia. These policies, which favour the legality of energy drink sales, have helped reduce the influx of smuggled products, benefiting brands like Monster Energy and Red Bull that rely on imports.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Energy Drinks in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Bolivia?
- Which are the leading brands in Energy Drinks in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Energy Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Bolivia - Category analysis
KEY DATA FINDINGS
Growing demand across diverse consumer activities
Market leadership and challenges for Embotelladoras Bolivianas Unidas
Red Bull’s premium positioning and market dynamics
Brand boosting through multichannel marketing by Ciclón
Revitalising energy drinks with targeted strategies
Reshaping the product area through government policies and local innovation
Soft Drinks in Bolivia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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