COMPETITIVE LANDSCAPE
US entrants and adjacent-category players intensify competition
Energy drinks remain one of the fastest-growing segments within soft drinks, and this has continued to attract new competitors from both south of the border and adjacent categories. Some of the most dynamic brands in the US market, including Celsius and Alani Nu, entered Canada in 2024 and 2022, respectively.
Clean energy and plant-based positioning create fast-growing niches
Alongside large multinational brands and US imports, a cohort of smaller energy drink companies is carving out space by focusing on health and wellness attributes. These brands often highlight claims such as “natural caffeine”, “plant-based energy” and “clean energy”, and incorporate functional ingredients like vitamins, minerals, botanical extracts or biotin to differentiate themselves from conventional offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Canada?
- To what extent are health considerations impacting consumption of Energy Drinks in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Canada?
- Which are the leading brands in Energy Drinks in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in Energy Drinks in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Canada - Category analysis
KEY DATA FINDINGS
Strong growth fuelled by busier lifestyles and demand for affordable indulgence
Energy drinks benefit from functional positioning and affordable luxury
Reduced sugar variants gain momentum as sugar scrutiny returns
Continued growth expected, but at a more measured pace
Flavour innovation and cross-category inspiration to sustain consumer interest
Sugar aversion, labelling changes and regulatory limits shape future growth
US entrants and adjacent-category players intensify competition
Clean energy and plant-based positioning create fast-growing niches
Offline and omni-channel retail remain central to category reach
E-commerce gains importance, especially for younger and brand-focused consumers
Soft Drinks in Canada - Industry Overview
Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
Health and wellness expectations reshape category dynamics
Premiumisation and affordable indulgence gain relevance in a cautious economic climate
Customisation and home beverage making expand, challenging ready-to-drink formats
Soft drinks forecast to maintain modest value growth amid constrained volume gains
Health priorities and functional positioning to intensify across categories
Regulatory shifts and ingredient pressures to influence product strategy
Category leaders diversify portfolios while adjusting to shifting distribution agreements
Agile challengers and specialised players gain traction through innovation
Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
E-commerce strengthens as infrastructure and shopper confidence mature
Foodservice recovery remains weaker than anticipated
Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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