PROSPECTS AND OPPORTUNITIES
Slower growth expected in the forecast period
Energy drinks is expected to witness slower growth in the forecast period, both in value and volume terms. The category is expected to continue facing some challenges with regards to competing products such as functional bottled water and concentrates.
Reduced sugar variants offer growth potential
With health and wellness trends on the rise, reduced sugar energy drinks are expected to be the strongest performing category. Manufacturers are expected to combine the reduced sugar claim with other health benefits such as Guayaki Yerbamate Energy drink with just 3g of sugar and 20 calories.
On-trade to see impressive growth in the forecast period
While retail volumes are expected to remain suppressed, on-trade volumes are expected to offer some relief to the category. Developments in the foodservice sector is expected to continue at an impressive rate.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Canada?
- To what extent are health considerations impacting consumption of Energy Drinks in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Canada?
- Which are the leading brands in Energy Drinks in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in Energy Drinks in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Canada - Category analysis
KEY DATA FINDINGS
Energy drinks see slowdown in growth as competition heats up
Manufacturers focus on innovation to boost appeal
Focus on sponsorship and social media engagement continues
Slower growth expected in the forecast period
Reduced sugar variants offer growth potential
On-trade to see impressive growth in the forecast period
Soft Drinks in Canada - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Canada
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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