PROSPECTS AND OPPORTUNITIES
Health policies might result in further regulation
Energy drinks is expected to maintain off-trade volume growth in Mexico throughout the forecast period. However, over the forecast period tighter regulation regarding the use of certain ingredients might be discussed by the government and hamper growth.
Continuous innovation likely to fuel value growth
Constant new product launches are expected to be observed in energy drinks in Mexico over the forecast period, as companies continue exploring different flavours and positionings for such products. Collaborations with artists and athletes are likely to gain relevance, and the further development of functionality is likely to remain a focus for manufacturers.
Competition from other categories to become a major challenge
Innovation observed in other soft drinks categories might become an important threat to growth for energy drinks in Mexico over the forecast period. Fortification and functionality might also be observed in categories such as sports drinks, RTD tea, and juice, while an energy boost can also be offered by other products, such as hot drinks or specific supplements.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Mexico?
- To what extent are health considerations impacting consumption of Energy Drinks in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Mexico?
- Which are the leading brands in Energy Drinks in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Energy Drinks in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Busy lifestyles sustain growth for energy drinks
Big formats prevail as the competition gets tougher
Innovation is driven by flavours and functional ingredients
Health policies might result in further regulation
Continuous innovation likely to fuel value growth
Competition from other categories to become a major challenge
Soft Drinks in Mexico - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Mexico
Trends
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!