COMPETITIVE LANDSCAPE
Qualamex SA de CV leads with Vive 100 and Amper
Qualamex SA de CV is expected to be the leading company in energy drinks in 2025. Qualamex is a multinational consumer goods company with a presence in Central and South America, which began operations in Mexico in 2004.
Coca-Cola leverages innovation and distribution strength
Coca-Cola Mexico is set to be the most dynamic company overall in 2025. The company is expected to increase its market share for a fifth consecutive year in 2025 as it benefits from its considerable distribution muscle and strong advertising budget.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Mexico?
- To what extent are health considerations impacting consumption of Energy Drinks in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Mexico?
- Which are the leading brands in Energy Drinks in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Energy Drinks in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Consumers continue to look for an energy boost
Energy drinks growth fuelled by flavour innovation in intensely competitive environment
Regular energy drinks leads sales and growth
Innovation a key driver for further growth
Tightening regulations on sugary soft drinks, and especially energy drinks, may slow growth
Fortification and functionality of other categories may become a major challenge
Qualamex SA de CV leads with Vive 100 and Amper
Coca-Cola leverages innovation and distribution strength
Small local grocers is the leading distribution channel
Convenience stores gaining in importance
Soft Drinks in Mexico - Industry Overview
Growing focus on health from consumers and government
KEY DATA FINDINGS
Challenging economic conditions and weather
Health and wellness a key influence
Political situation causing economic uncertainty
Health and wellness shaping purchasing patterns
Increasingly strict fiscal and regulatory environment
Coca-Cola builds on carbonates strength with a diversified portfolio
Pharmaceutical player tapping into opportunities in sports drinks
Small local grocers maintains lead despite share loss
Convenience retailers and supermarkets expanding
Foodservice vs retail split
Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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