PROSPECTS AND OPPORTUNITIES
Players to offer multiple size options to maintain demand amongst different socioeconomic groups
Different product sizes and prices to suit a variety of purchasing capacities have been valued by consumers as the cost of living has risen significantly in recent years. The market continues to expand with a growing variety of formats, offering options ranging from 250ml to 1.
Healthier options to appeal to a growing niche of health-conscious consumers
Whilst the potentially harmful effects on health due to the high sugar, caffeine or taurine content of energy drinks do not deter many Guatemalans from purchasing them, a growing niche of health-conscious consumers are looking for healthier options. In response, there is an increasing number of brands with natural ingredients available on the market, such as Raptor Xtracto, which is made from green tea and guarana.
Alternative products threaten growth of energy drinks
The growing interest in energy drinks has led to the appearance of products in other categories that claim to be energizers. The leading Raptor brand, for instance, offers a chewing gum that claims to be a source of energy, whilst the leading sports drink brand Gatorade offers Fast Twitch powder, which claims to be both energizing and hydrating with a blend of caffeine and electrolytes.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Guatemala?
- To what extent are health considerations impacting consumption of Energy Drinks in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Guatemala?
- Which are the leading brands in Energy Drinks in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Energy Drinks in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Guatemala - Category analysis
KEY DATA FINDINGS
Functionality is the main driver of demand for energy drinks
Premium brands gain momentum
Rising availability of energy drinks with “zero” claim
Players to offer multiple size options to maintain demand amongst different socioeconomic groups
Healthier options to appeal to a growing niche of health-conscious consumers
Alternative products threaten growth of energy drinks
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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