COMPETITIVE LANDSCAPE
Red Bull’s continued leadership is driven by brand strength and product innovation
In 2025, Red Bull Gida Dagitim ve Pazarlama Ticaret Ltd Sti remained the clear category leader, although it lost slightly share. The player retains its dominance through strong brand equity and ongoing innovation.
Private label growth is driven by affordability and rising cost-consciousness
Private label recorded the strongest gain in market share in 2025, emerging as the most dynamic player in the category. This growth was particularly driven by A101’s Jack Ressel, which held a significant market share and demonstrated the highest growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Turkey?
- To what extent are health considerations impacting consumption of Energy Drinks in Turkey?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Turkey?
- Which are the leading brands in Energy Drinks in Turkey?
- What potential exists for multinational or domestic soft drinks companies to expand in Turkey?
- How are products distributed in Energy Drinks in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Turkey - Category analysis
KEY DATA FINDINGS
Slower volume growth amid inflation and rising competition from private label
Inflation and price increases negatively impact the performance of energy drinks
Growth for regular energy drinks is driven by increased marketing and brand visibility
Volume growth for energy drinks is set to be driven by strong brand association and product innovation
Energy drinks producers are expected to invest in technological innovations to support sales
Reduced sugar and sugar-free options will continue to benefit from rising health consciousness
Red Bull’s continued leadership is driven by brand strength and product innovation
Private label growth is driven by affordability and rising cost-consciousness
Small local grocers position is driven by convenience and impulse-driven purchases
Discounters’ growth is driven by aggressive pricing and the strength of private label
Soft Drinks in Turkey - Industry Overview
Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
Rising demand for healthier, functional options shapes soft drinks in 2025
Some consumers migrate away from multinational players, boosting the performance of local brands
Healthy, innovative and premium options are set to support growth over the forecast period
The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
International brands should regain strength as boycotts start to decline
Coca-Cola Içecek faces challenges yet retains its leadership in 2025
Beypazari and local players lead volume growth in soft drinks in Turkey
Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
Retail e-commerce emerges as the fastest-growing distribution channel in 2025
Off-trade leads soft drinks sales while on-trade gains momentum
Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!