PROSPECTS AND OPPORTUNITIES
Energy drinks is yet to reach its potential in the United Arab Emirates
Unlike some other categories of soft drinks, energy drinks has yet to reach its full potential in the United Arab Emirates. In parallel with Red Bull holding the lion’s share, smaller brands are emerging and disappearing.
Further fragmentation expected following entry of new brands
The recent shift to local brands of soft drinks has not had a direct impact on demand for energy drinks in the United Arab Emirates, although it has given some consumers an additional reason to explore other brands that are now widely available in the market. Some new launches include Power Horse Energy Zero, Triple Power, Abe, Ghost, C4 and C5.
Further consumer education needed to drive awareness of energy drinks
The trend for healthier eating and drinking is likely to remain relevant in the United Arab Emirates over the forecast period as consumers pay greater attention to ingredients and are trying to make healthier choices. However, this trend is unfolding slowly within energy drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in United Arab Emirates?
- To what extent are health considerations impacting consumption of Energy Drinks in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in United Arab Emirates?
- Which are the leading brands in Energy Drinks in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Energy Drinks in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Energy drinks shares target audience with other soft drinks in the local market
100% excise tax limits the number of energy drinks brands available
Vitamin drinks remain prominent segment within energy drinks
Energy drinks is yet to reach its potential in the United Arab Emirates
Further fragmentation expected following entry of new brands
Further consumer education needed to drive awareness of energy drinks
Soft Drinks in the United Arab Emirates - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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