COMPETITIVE LANDSCAPE
Red Bull continues to lead, while Boom Boom provides budget-friendly option
Red Bull remains the clear leader in UAE energy drinks, both in volume and value terms. Its resilience is underpinned by strong international recognition, a long-standing presence, a wide flavour portfolio and consistently strong taste perception.
Competition intensifies as smaller players challenge established leaders through vitamin-focused variants
Smaller companies are currently key contributors to category expansion. Local producer Alokozay Group is experiencing notable momentum with its Alokozay brand, now offering a wider range of products.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in United Arab Emirates?
- To what extent are health considerations impacting consumption of Energy Drinks in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in United Arab Emirates?
- Which are the leading brands in Energy Drinks in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Energy Drinks in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
High taxation and rising health awareness shape steady but moderated growth in energy drinks
100% tax prevents stronger growth for energy drinks in 2025
Consumers shift towards reduced sugar options
Continued growth forecast as competitive landscape sees further fragmentation
Entrance of Gorilla Energy signals potential disruption to competitive dynamics
New solar power plant promises to raise the bar for sustainability
Red Bull continues to lead, while Boom Boom provides budget-friendly option
Competition intensifies as smaller players challenge established leaders through vitamin-focused variants
Energy drinks enjoy strong presence across variety of channels
E-commerce expands while forecourt retailers remains key
Soft Drinks in the United Arab Emirates - Industry Overview
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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